IDENTITALIA exhibition opened.
13 February, 2024
IDENTITALIA exhibition opened.
The Iconic Italian Brands, President Caputi: “We celebrate the strength of Italian Historical Trademarks “
This exhibition enhances the economic, industrial and cultural heritage represented by Historical Trademarks, and is a manifesto of Italian know-how with an eye to the future.”
Thus Massimo Caputi, President ofAssociation of Italian Historical Trademarks at the opening of the exhibition “Identitalia – The Iconic Italian Brands, held today in Rome at the headquarters of the Ministry of Enterprise and Made in Italy in the presence of Minister Adolfo Urso. “We thank the Ministry for involving us as a partner in this initiative, which is dedicated to a selection of more than 100 brands that make our country great, including the Historical Trademarks members of the Association. We are especially proud to have been able to work alongside MIMIT in organizing this exhibition, which promotes the inimitable art of historic Italian industry and manufacturing, focusing on the expertise and quality that distinguishes Made in Italy in the world. From agribusiness to automation, from furniture design to textiles, from services to tourist hospitality: the unique and identity-based culture handed down in these enterprises today makes the Historical Trademarks the Tree of Made in Italy, a guarantee of excellence and quality in the world.
Next March, in the context of IDENTITALIA, the Ministry will issue an ordinary postage stamp belonging to the thematic series “the Excellencies of the production and economic system,” dedicated to ‘Association of Italian Historical Trademarks in recognition of the activity of enhancing and protecting the country’s historical excellence.
The exhibition can be visited until April 6 by reservation only and is open to the public on Friday afternoons from 5 to 8 p.m. and on Saturdays and Sundays from 10 a.m. to 8 p.m. To gain access, reservations must be made at polo.culturale@mimit.gov.it.