Historical Trademarks and ELITE together to support Made in Italy excellence
9 October, 2025
Historical Trademarks and ELITE together to support Made in Italy excellence
The Association of Italian Historical Trademarks is pleased to announce the signing of a memorandum of understanding with ELITE SpA, Borsa Italiana’s ecosystem dedicated to business growth and internationalization.
The agreement marks the start of a collaboration aimed at promoting the development of companies that own Italian Historical Trademarks, fostering the dissemination of knowledge on issues of sustainable growth, innovation and access to capital.
Among the planned initiatives will be the organization of joint events and workshops, visibility opportunities for member companies, and a dedicated path to enhance Italy’s historical-industrial heritage within ELITE’s European network.
Ing. Massimo Caputi, President of the Association of Italian Historical Trademarks, said:
We are proud to launch this partnership with ELITE, which provides Italian Historical Trademarks with concrete tools to grow sustainably. Through access to capital, expertise, qualified networking and coaching sessions, our brands will be able to strengthen their strategic plan, develop new business opportunities and consolidate their national and international presence.
Marta Testi, CEO of ELITE, added:
Accompanying iconic Italian brands on their growth path means enhancing our excellence and innovation in tradition. Together with the Association of Italian Historical Trademarks, we provide ELITE’s ecosystem and tools to strengthen valuable strategies, skills and relationships in Italy and around the world.
With this partnership, the Association of Italian Historical Trademarks strengthens its commitment to promoting Italian industrial tradition as a strategic lever for the development, competitiveness and innovation of Made in Italy.