ROME On Feb. 19, 2025,
in the prestigious Villa Lubin headquarters,Association of Italian Historical Trademarks signed an important Memorandum of Understanding with the National Council of Economy and Labor (CNEL) to give more attention to the Italian Historical Trademarks, realities that represent an invaluable heritage for our country.
In the presence of CNEL President Prof. Renato Brunetta and Association President Ing. Massimo Caputi, the agreement was given shape, which aims to promote the knowledge and protection of Historical Trademarks through studies, publications, popular initiatives and events, as well as training paths in collaboration with schools, universities and businesses.
A project that strengthens Made in Italy, focusing on innovation, intellectual property protection and competitiveness growth.
Highlights of the agreement include actions to raise public and stakeholder awareness of the cultural and economic value of Historical Trademarks and continuing education programs for entrepreneurs and managers, with a focus on intellectual property rights management, innovation and marketing strategies for Historical Trademarks.
CNEL and The Association may by mutual agreement identify additional areas and subject areas of common interest.
A shared commitment to ensure our excellence has an even more solid and recognizable future.
We sign this Memorandum of Understanding withAssociation of Italian Historical Trademarks today, as part of a broader strategic path of redefining and revitalizing industrial policy on which we have been embarking for some time in close synergy with Mimit.
Together we will work to strengthen the competitiveness and excellence of our brands, helping to sustain the productive fabric of our country in a rapidly changing global context.
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