Stamps celebrating Historical Trademarks centenaries of national interest presented: De Cecco, Cirio, Vismara, Santa Rosa and Ambrosoli

“In Italy, Historical Trademarks constitute indispensable pillars of the business fabric.”

The Minister of Enterprise and Made in Italy, Adolfo Urso

“Our proposed issue of stamps dedicated to Historical Trademarks centenarians celebrates the Italian professional and entrepreneurial skills of some of the excellences of the production system that have contributed to proudly writing the history of Made in Italy”

The President of the Association Historical Trademarks, Massimo Caputi

Rome, May 4, 2023 – The “Historical Trademarks of Italy” stamp series was unveiled today at the Tapestry Hall of the Ministry of Enterprise and Made in Italy. The five companies that have been awarded their own stamp, and can boast the title “Historic Mark of Italy” because they have been in business for more than 50 years, are De Cecco, Cirio, Vismara, Santa Rosa and Ambrosoli.

The stamp series “Historical Trademarks” was created at the proposal ofAssociation of Italian Historical Trademarks, to enhance the entrepreneurial history of our country.

“In Italy, the Historical Trademarks constitute indispensable pillars of the business fabric.” – Commented Minister of Enterprise and Made in Italy Adolfo Urso – “Their historicity and authenticity are now internationally recognized values by both consumers and entrepreneurs, and that is why they must be protected and promoted. In our country there are 50 thousand Historical Trademarks businesses: they need valorization, which we think we can achieve more fully in the next framework law on Made in Italy, dedicated to strengthening Made in Italy in every aspect.”

“The Historical Trademarks are a demonstration of the great business culture of an important part of Italian industry that with wisdom and foresight has managed over the years to combine tradition and innovation to be in step with the times and increasingly representative of Made in Italy in the world. We thank Minister Urso for accepting our proposal to celebrate some Historical Trademarks centenarians of the agrifood sector who are particularly representative of our country by dedicating stamps to them: it is a demonstration of the great attention that the Minister is giving to the category of Historical Trademarks”.

Said Massimo Caputi, president ofAssociation of Italian Historical Trademarks.

“The important recognition of De Cecco, Cirio, Vismara, our member companies, as well as Santa Rosa and Ambrosoli, to which our invitation to join goes, confirms the government’s willingness to enhance Italian manufacturing excellence with Historical Trademarks that are, at the same time, historical roots and active memory of Made in Italy”

President Caputi concluded

The efforts of ‘Association of Italian Historical Trademarks will also continue during the presentation of the related amendments to the budget maneuver at Made in Italy. The Association will work for the reorganization of business incentives, important opportunities for the definition of ad hoc measures for development, and for the protection and enhancement of Historical Trademarks.