National Made in Italy Day: Association of Italian Historical Trademarks launches “Pride of Italy, Together” campaign

Rome, April 14, 2025 – On the occasion of the National Made in Italy Day, the Association of Italian Historical Trademarks launches the second edition of its testimonials campaign, designed to enhance, through the voices of great Italian entrepreneurs, the history and values of Historical Trademarks by promoting registration in the Special Register of Historical Trademarks of National Interest established by MIMIT.

The campaign, which this year is entitled “Pride of Italy, Together,” tells in ten clips the story and values of ten companies certified Historical Trademarks and affiliated with the Association. Bernabò Bocca, Roberto Cimberio, Giacomo Giannandrea, Andrea Giacomini, Mauro Gargioni, Tommaso Inghirami, Luca Rossi, Marco Spinosi, Elena Perrella and Cristina Ziliani are the protagonists of the campaign, which, episode after episode, returns a choral tale of Italy’s industrial and economic development.

“The volatility and uncertainty that dominate the markets at this time pose significant challenges to Italian companies and even more so to Historical Trademarks, the true ambassadors of Made in Italy around the world.” Commented Massimo Caputi, President of the Historical Trademarks Association. “This is precisely why we are proud to return again this year with a campaign that can tell the story of the immense heritage and know-how that these companies hold. In fact, these ten episodes not only highlight company stories that should be a source of great pride for Italy, but also allow young people to learn about the excellence of our country.”

The campaign, clips of which will be posted weekly on the Association’s social networks and those of the companies involved, has received the patronage of the Ministry of Business and Made in Italy, and is among the official activities of National Made in Italy Day 2025.

Ten clips to enhance the Historical Trademark and promote registration in the Special Register of Historical Trademarks of National Interest: Beltion, Ekaf-Cellini Caffè, Cimberio, Deisa Ebano, Emilio Schuberth, Giacomini, Guido Berlucchi, Inghirami, SINA Hotels and Spinosi.

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