National Day of Made in Italy: Association Historical Trademarks launches campaign An open door to history, an open door to the future
12 April, 2024
National Day of Made in Italy: Association Historical Trademarks launches campaign An open door to history, an open door to the future
- Ten clips to enhance the Historical Trademark and promote the Special Register of Historical Trademarks of National Interest;
- Acqua Lete, Buccellati, Canella, Conserve Italia, De Nigris, Gabetti, Lampo, Lucano, Mazzetti D’Altavilla and Zacchera Hotels the ten testimonial companies.
Rome, April 12, 2024 – Approaching the National Day of Made in Italy to be held next April 15 and on the occasion of the second anniversary of its birth, theAssociation of Italian Historical Trademarks launched today the testimonials campaign “An Open Door to History, an Open Door to the Future“: ten clips to tell, through the voices of Presidents and CEOs, the History and Values of ten companies certified Historical Trademarks and affiliated with the Association.
With the aim of enhancing Made in Italy and promoting the Special Register of Historical Trademarks of National Interest established by MIMIT, great Italian Entrepreneurs such as Nicola Arnone, Andrea Buccellati, Lorenzo Canella, Maurizio Gardini, Armando De Nigris, Roberto Busso, Gaetano Lanfranchi, Francesco Vena, Elisa Belvedere Mazzetti and Antonio Zacchera build, episode after episode, a choral narrative focused on the companies that have participated, and still participate, in the industrial, economic, social and cultural development of the country.
“We are proud to launch this campaign today, which speaks to the general public, and in particular to young people, dwelling on stories of enterprise that we as a country should be proud of.” Commented Massimo Caputi, President ofAssociation of Italian Historical Trademarks. “By telling Made in Italy, we also want to reach out to all those small and large companies that have more than 50 years of history and can register with MIMIT’s Registry of Historical Trademarks, an essential tool for the protection and promotion of their Companies.”
The campaign, clips of which will be posted on a weekly basis on the Association’s socials and those of the companies involved, has received the sponsorship of the Ministry of Business and Made in Italy, and is among the initiatives supported by the Ministry on the occasion of National Day of Made in Italy.