National Day of Made in Italy 2025
27 March, 2025
National Day of Made in Italy 2025
A JOURNEY THROUGH HISTORY, INNOVATION AND MADE IN ITALY, ITALIAN COMPANIES OPEN THEIR DOORS TO THE PUBLIC
The initiative is supported by Museimpresa and the Historical Trademarks Association. 45 manufacturing plants, museums and company archives welcome the public to celebrate Italian savoir-faire and its future.
Milan, March 27, 2025 – Throughout April 2025, as part of the initiatives for the National Made in Italy Daypromoted by the Ministry of Business and Made in Italy, 45 companies and foundations will open the doors of their production plants and business museums and archives to tell the story of the Made in Italy of the future, starting with their own history.
These realities, custodians of the immense heritage of Italian savoir-faire, are part of either Museimpresa(the Italian Association of Archives and Enterprise Museums) or theAssociation of Italian Historical Trademarks, and during the event they will organize guided tours for students, retrospective exhibitions, tastings, workshops, immersive experiences and special openings.
The aim is to bring the general public and young people closer to the productive excellence of the reference territories. 30 museums and business archives associated with Museimpresa: ADI Design Museum, Sisal Historical Archives and Museum Diffuso, SDF Historical Archives and SAME Museum, Nuovo Pignone Historical Archives, Barilla, Colombo Industrie Tessili, Confetteria and Giovanni Mucci Confetto Museum, Dompè, Federazione Nazionale dei Cavalieri del Lavoro, Dalmine Foundation, Fiera Milano Foundation, Kartell Museum Foundation, M9 Museo del ‘900 Foundation, Pirelli Foundation, Vittoriano Bitossi Foundation, La Fabbrica della Pasta di Gragnano, Maglificio Maggia, Cassa Depositi e Prestiti Museum, Musei Civici di Bologna, MuCa – Monfalcone Museum of Shipbuilding, MUMAC – Cimbali Group Coffee Machine Museum, MuseA – [Interactive] Firefighting Museum, Amaro Lucano Museum, Giorgio Amarelli Licorice Museum, Insurance Museum, Museum of Boar’s Brushes, Nicolis Museum, Monografie d’Impresa Observatory, Spazio Strega Alberti and Stazione Sperimentale per l’Industria delle Pelli e delle Materie Concianti.
Among the businesses participating in the special openings, 15 are affiliated with theAssociation of Italian Historical Trademarks: BALLETTO DI ROMA, Buccellati, Caffè Cagliari, Cimberio, De Cecco, De Nigris 1889, Giacomini, Guido Berlucchi, Lazzaroni, Lucano 1894, Mazzetti d’Altavilla, Spinosi, Terme di Saturnia, Terme di Margherita di Savoia and Zacchera Hotels.
“Enhancing the memory and identity of Italian companies means recognizing their fundamental role in our country’s cultural and design heritage, while strengthening their ability to innovate and compete globally. It is a process that interweaves tradition and future, aesthetics and technology, quality and sustainability, ” – says Antonio Calabrò, president of Museimpresa.” Museums and business archives are not only custodians of the memory of savoir-faire, but represent strategic tools for consolidating the link between industrial culture, territories and new generations, thus contributing to the strengthening of a dynamic and inclusive vision of our manufacturing heritage.”
“Historical Trademarks are custodians of an excellence rooted in the past, but which continues to innovate and project into the future. With this initiative, we open the doors of our companies, symbolic places of the strength of Made in Italy, where tradition and innovation, craftsmanship and technology are intertwined. It is an opportunity for young people and the general public to discover the value of a heritage that embodies the identity and competitiveness of our country in the world. Initiatives like this contribute to the growth of industrial tourism, an increasingly strategic sector that creates cultural and economic value for communities.” said Massimo Caputi, president of the Association of Italian Historical Trademarks.