Press Release Digital Export Academy Historical Trademarks

The “Historical Trademarks” edition of the Digital Export Academy®, the certified training course of ITA – Italian Trade Agency for the promotion abroad and internationalization of Italian companies, created in collaboration with the Association of Italian Historical Trademarks, has successfully concluded.The initiative was attended by 99 companies, which participated in five online lessons on key topics for digital export. The training covered key topics for the growth and competitiveness of companies in international markets, including Web Marketing with a focus on global marketplaces, SEO, Social Media (B2B and B2C with a focus on influencer marketing), Sustainability as a marketing lever and Artificial Intelligence applied to internationalization strategies.

The sixth and final lecture, entitled “Brand and Brand Heritage Valorization and Territorial Marketing (Hints of Storytelling),” was held on April 10 at the Ministry of Business and Made in Italy, in the Sala del Parlamentino of Palazzo Piacentini, Via Vittorio Veneto 33, Rome.The meeting, which was held in presence, was a moment of synthesis and in-depth study of brand enhancement strategies in the international context.

The concluding event was among the official events linked to the Made in Italy Day on April 15, strengthening the link between tradition and innovation, key elements for the positioning of Italian companies in foreign markets.

ITA (Italian Trade Agency) thus continued its commitment to digital training for Italian companies, offering concrete tools to face the challenges of internationalization. Thanks to the collaboration with territorial and associative partners, the Digital Export Academy® has continued to be a point of reference for the growth of Made in Italy in the world.