Event from knowing to knowing how to do
13 February, 2026
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Event from knowing to knowing how to do
THE CONTRIBUTION OF HISTORICAL TRADEMARKS TO YOUNG MADE IN ITALY SKILLS
March 25, 2026 – 11:30 a.m.
Ministry of Business and Made in Italy
Palazzo Piacentini – Salone degli Arazzi
Via Veneto 33, Rome
On the occasion of National Made in Italy Day 2026, the Association of Italian Historical Trademarks and the Foundation Imprese e Competenze per il Made in Italy are promoting a moment of discussion dedicated to the theme “Youth and Skills for Made in Italy,” a strategic priority for the competitiveness and continuity of the national production system.
The event, sponsored by the National Youth Council, aims to focus on the value of skills as a lever of industrial and cultural development, highlighting the role of Historical Trademarks of National Interest as businesses that guard knowledge, crafts and manufacturing expertise and that today are called upon to pass them on to new generations.
During the initiative, the Historical Trademarks Youth Campaign “Together, we make the future” will also be presented and officially launched, dedicated to enhancing the contribution of new generations in the continuity of Made in Italy excellence.
The meeting is an opportunity for dialogue between institutions, businesses, the education system and youth representatives to explore:
- The link between school, training and the productive world;
- The skill needs of incumbent enterprises;
- models of transmission of know-how;
- Policies to support young skills for Made in Italy.
RECIPIENTS
The event is open to:
- member companies of the Association of Italian Historical Trademarks;
- Enterprises registered in the Special Register of Historical Trademarks of National Interest;
- companies not yet registered interested in learning more about the topic;
- Youth organizations and student representatives;
- schools, Made in Italy high schools, ITS Academy and universities;
- stakeholders, professionals and all those interested in the enhancement of skills in the Italian production system.