An extraordinary day dedicated to Italy’s entrepreneurial heritage

On December 1, in the prestigious setting of Palazzo Serbelloni in Milan, the Graduation Ceremony of the DBA – Doctorate in Business Administration of CEIBS – China Europe International Business School, one of the most authoritative international academic institutions in the field of management education, was held. The event brought together professionals, faculty, entrepreneurs and business representatives in a high-level discussion dedicated to the value of family wealth and legacy in Made in Italy.

It was with great pleasure that two entities associated with the Association of Italian Historical Trademarks were selected to participate in this important event, contributing their experience to an international dialogue that intertwined culture, art, luxury and innovation.

BUCCELLATI, represented by Gianluca Brozzetti, and SAVIO FIRMINO, represented by Cosimo Savio, brought their testimonies during the presentation by Professors Katherine Xin and Laura Pan, offering a significant contribution on how family tradition and a brand’s historical identity can become strategic engines to meet the contemporary challenges of global markets.

The presence of our associates at an event of such international resonance confirms the crucial role of historic Italian companies in telling and enhancing the industrial model of our country.

We are proud to see our associates engaged in spreading Italian entrepreneurial culture around the world and to promote, together, a vision that combines history, creativity and the future.

One more step in strengthening the link between tradition and innovation, elements that make Italy’s manufacturing heritage unique.