National survey dedicated to companies registered in the Special Register of Historical Trademarks of National Interest

In a context in which the enhancement of industrial and cultural heritage represents an increasingly strategic lever for the competitiveness of Made in Italy, the Association of Italian Historical Trademarks launches a new initiative dedicated to companies that have chosen to protect their history through registration in the Special Register of Historical Trademarks of National Interest.

To better support this ecosystem and strengthen the role of the Historical Trademark in the Italian production landscape, the Association is conducting a national Survey designed to gather useful and up-to-date information directly from the leading companies.

The survey of the duration of less than 3 minutes will provide a valuable cognitive basis for designing increasingly targeted activities, tools and paths of valorization, as well as contributing to the Annual Report developed with UIBM on the occasion of the National Made in Italy Day 2026.

To participate click on this link

Completion of the Survey is required by February 28, 2026.

What the collected data will be used for (in aggregate form)
The information will be used only in aggregate form and will contribute to:

• Understanding how companies are enhancing their heritage;
• Identify best practices for using the Historical Trademark;
• Assess interest in a dedicated Digital Contest;
• Improve the services of the Association in 2026;
• To enrich the analysis and monitoring work of the industry.

Your participation is essential to contribute to the development of an increasingly cohesive community and to strengthen, also at the public-institutional level, awareness of the value of Italy’s industrial and cultural heritage.

We thank you in advance for your time.