Roadshow “Tradition and Innovation” in Venice-Mestre: Historical Trademarks protagonists of the Venetian stop

The Made in Italy Community Roadshow made a stop on November 26 at the M9 Museum in Mestre, in collaboration with the Association of Italian Historical Trademarks and in the setting of the IDENTITALIA exhibition, promoted by the Ministry of Business and Made in Italy.

An event that put the economic, cultural and identity value of Historical Trademarks back at the center as a strategic asset for the country’s competitiveness.

The Association was represented by Board Vice President Andrea Ravazzolo, CEO of the family company Confrav – Confezioni Ravazzolo, who in institutional greetings highlighted the contribution of Historical Trademarks to the development of Made in Italy and the economic fabric of the region.

Ravazzolo recalled that:
“Historical Trademarks are a cornerstone of the Italian business fabric, authentic custodians of Made in Italy in the world, and the data on companies in our territory recognized Historical Trademark confirm Veneto as the leading region in the Northeast: a performance that is also the result of collaboration between local businesses and institutions, which is essential to promote the legacy of our Historical Trademarks.”

Next, our Member Lorenzo Canella, CEO of Casa Vinicola Canella, spoke in the panel discussion along with:

• Luca Casaura, Chief Marketing Officer – Bauli
• Andrea Conzonato, Chief Executive Officer – Herita | Marzotto Wine Estates
• Ferdinando Cervigni, Chief Marketing Officer – Dainese
• Franco Zanellato, Founder – Zanellato

Veneto data: an identity heritage that drives the Northeast

• 92 Venetian Historical Trademarks, out of about 950 registered in the Registry.
• Over 16 billion euros in total sales.
• Veneto is the leading region in the Northeast, surpassing Emilia-Romagna in the number of enrollments.
• The agribusiness sector is the most represented, with more than 30 active companies.

The Venetian stage offered an important opportunity for dialogue between institutions, businesses and the territory, confirming the centrality of Historical Trademarks in the future of Made in Italy.

Thanks to Made in Italy Community for the collaboration and synergy that made the Venetian leg of the Roadshow possible.