Historical Trademarks starring at the Corporate Heritage Awards 2025!

The fifth edition of the Corporate Heritage Awards concluded on Nov. 18, with the official awards ceremony held at the Confindustria headquarters in Rome and organized by Leaving Footprints, an academic spin-off of the University of Sannio and the University of Naples Parthenope, specializing in consultancy in the field of heritage marketing.

The Association of Italian Historical Trademarks has the honor of sponsoring this prestigious award, which each year enhances the best initiatives in the narration, protection and promotion of Italian Corporate Heritage.

We are pleased to announce that Lucano 1894, a Founding Member of the Association, emerged as the winner in the “Storytelling through Events” category with the World Amaro Day project.

Lucano 1894 – World Amaro Day
Lucano conceived World Amaro Day, the first international day dedicated to Italian amaro. The initiative, created in 2024, celebrates the culture of amaro, from historic botanicals to contemporary mixology, enhancing the brand’s identity journey and strengthening its role as an ambassador of tradition and innovation internationally.

Alongside this important achievement, two other Members of the Association earned prestigious Nominations in their respective categories.

Casa Vinicola Canella – Historic Brand Collection
Nominations – Narration through products and brands
Canella renews the narrative of its heritage by interweaving family history, territory and Italian drinking culture. The project enhances iconic products, from the famous Bellini to sparkling wines from Veneto, through a contemporary visual language capable of strengthening identity, notoriety and relationship with the public.

Cimbali Group – MUMAC Summer Camp
Nominations – Storytelling for Social
Cimbali Group promoted the MUMAC Summer Camp, a summer campus hosted in the corporate museum and dedicated to the children of employees and local children. Creative workshops, educational activities and cultural visits transform MUMAC into a place for inclusion, education and family support.

The award ceremony was attended by General Manager Rocco Orefice, Member of the Scientific Committee of the Prize, who presented the Prize to Biscottificio Antonio Mattei winner of the “Storytelling for Social” category with the project “Artisans in the classroom: teach me a trade.”

A splendid edition that confirms, once again, the narrative power, cultural value and vision of our Historical Trademarks.

Congratulations to the winners and nominees, who contribute by their example to enhancing Italy’s industrial heritage.

Read the statement