National Day of Made in Italy 2025

The value of Italian know-how: the initiatives of Historical Trademarks for the National Day of Made in Italy

Today, April 15, marks the National Day of Made in Italy, established by Law No. 206/2023 and promoted by the Ministry of Business and Made in Italy. A symbolic date to pay tribute to those enterprises that have made the manufacturing history of our country.

Made in Italy is much more than a brand: it is a culture of making that is rooted in tradition, nourished by passion and projected into the future with innovation and quality. It represents the identity of a country that has distinguished itself in the world through the excellence of its products and the strength of its ideas.

This Day was created precisely with the aim of celebrating and protecting this unique heritage, enhancing the works of ingenuity and enterprises that tell the story and evolution of productive Italy.

In this context, theAssociation of Italian Historical Trademarks, involved by the Ministry among the actors called upon to give life to the celebrations, has promoted a series of initiatives dedicated to recounting the path, memory and capacity to innovate of the companies that have embodied, for generations, the best of Italian know-how.

“Italy has an extraordinary heritage of creativity and ingenuity: our task is to protect and enhance it.”

Adriano Olivetti

INITIATIVES OF THE ASSOCIATION OF ITALIAN HISTORICAL TRADEMARKS FOR THE NATIONAL MADE IN ITALY DAY 2025

SPECIAL OPENINGS OF COMPANIES “ITALY. OUR INDUSTRIAL JOURNEY”
From March 23 to April 29, the following member companies ofAssociation of Italian Historical Trademarks and Museimpresa will open the doors of their production facilities and enterprise museums to tell the Made in Italy story of the future from their history.
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TESTIMONIALS CAMPAIGN “ORGOGLIO D’ITALIA, INSIEME“
Through the voices of Presidents and CEOs, we tell the History and Values of ten prestigious companies that own Historical Trademarks of our members, with the aim of enhancing the Made in Italy and promoting the Special Register of Historical Trademarks of National Interest established by the Ministry of Business and Made in Italy at the Italian Patent and Trademark Office.
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DIGITAL EXPORT ACADEMY
A training course, created by ITA (Italian Trade Agency), in collaboration with theAssociation of Italian Historical Trademarks, dedicated to companies with at least 50 years of history, to help them develop internationalization strategies through digital tools, thus strengthening their presence in foreign markets.
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