Digital Export Academy: an advanced pathway for companies with Historic Trademarks

Thanks to the collaboration between our Association and ITA (Italian Trade Agency), we are pleased to announce the launch of a new edition of the Digital Export Academy, an advanced training course dedicated to companies with Historic Brands. This program is designed for companies wishing to develop internationalization strategies using digital tools, with the aim of strengthening their online presence and promoting the distinctive values of Made in Italy.

The course will provide a comprehensive overview of key digital marketing tools, brand heritage enhancement, and the use of social media and artificial intelligence. In addition, the program will also focus on sustainability, an increasingly central aspect of modern business strategies.

Participation in the course is completely free of charge.

The training will consist of six meetings to be held between March 20 and April 8, 2025, in a hybrid mode: online classes and a final in-person day in Rome. Topics will include web marketing, SEO, social media, sustainability, artificial intelligence and brand enhancement.

The trainers, drawn from ITA Faculty, are highly qualified experts in corporate training.

Registration is open from February 4 through March 7, 2025.

For more details on the schedule of meetings, eligibility criteria and how to join, we invite you to visit the website of ITA – AGENCY.

We invite all interested companies to take advantage of this valuable opportunity to enhance their skills and increase their brand value.