A SPACE TO BUILD, TOGETHER
The Marketing Group of the Italian Association of Historic Brands was established as a forum for discussion and collaboration among the marketing and communication leads of member companies.
A network of exceptional value, made up of more than 100 professionals who work every day to promote, protect, and tell the unique stories of businesses rooted in tradition yet oriented toward the future.
OBJECTIVES OF THE MARKETING GROUP
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Foster dialogue among the marketing managers of member companies;
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Share strategies, tools, and best practices to enhance the Historic Brand as a distinctive asset;
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Strengthen the Association’s institutional communication, including through joint campaigns and initiatives;
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Build a professional community open to the exchange of ideas.
WHY A MARKETING GROUP
In a world where communication is evolving rapidly and the value of Made in Italy is increasingly recognized at an international level, it is essential that historic companies also speak with a cohesive voice, capable of conveying shared values such as quality, tradition, innovation, and a strong connection to their territory. An active and collaborative Marketing Group represents a valuable opportunity for the Association. Working together makes it possible to build a shared narrative, able to communicate the value of Historic Brands in a consistent and impactful way. Through dialogue among communication professionals from member companies, effective institutional and digital campaigns are developed, designed to highlight the stories, values, and identity of each Brand.
Moreover, teamwork helps increase the visibility of the initiatives promoted by the Association, amplifying their impact and reaching an ever broader and more diverse audience. Finally, the Group is an effective tool for coordinating the presence of the Association and its member companies at trade fairs, events, publications, and institutional communication initiatives, strengthening the collective image of Historic Brands externally as well.
WHAT THE MARKETING GROUP DOES
The Marketing Group is an open and collaborative space where communication professionals from member companies meet, exchange ideas, and work together toward shared objectives.
The Group:
- Receives updates on the Association’s activities;
- Takes part in meetings, in person or online, to connect and share experiences;
- Contributes ideas and content to joint campaigns and projects;
- Engages in discussion to communicate the value of Italy’s historic companies.
The Association is committed to coordinating and facilitating this process by providing tools and opportunities for dialogue, with the aim of building a dynamic network that can enhance Historic Brands with a strong, recognizable, and shared voice.
ACTIVITIES CARRIED OUT BY THE GROUP
