1,000 HISTORIC TRADEMARKS FOR THE FUTURE OF MADE IN ITALY
On 15 April 2026, on the occasion of the National Made in Italy Day, the event “1,000 Historic Trademarks for the Future of Made in Italy”, promoted by the Italian Historic Trademarks Association, was held in Rome at the Ministry of Enterprises and Made in Italy.
The event opened with a video message from the President of the Council of Ministers, Giorgia Meloni, followed by a speech by the Minister of Enterprises and Made in Italy, Adolfo Urso.
It was an opportunity for dialogue between institutions and businesses, marking the achievement of the milestone of 1,000 Historic Trademarks of National Interest registered in the special register of the Mimit, a symbol of an industrial heritage that continues to generate value, identity and competitiveness for the country.
VIDEO MESSAGE FROM THE PRESIDENT OF THE COUNCIL OF MINISTERS, GIORGIA MELONI
Today we celebrate what we do best, what makes us loved and appreciated around the world, what makes Italy the nation of ingenuity, creativity and beauty. And we do so by reaching a milestone that makes us proud: 1,000 Historic Trademarks of National Interest, a milestone that reflects many aspects of our identity.
OPENING SESSION
- Adolfo Urso, Minister of Enterprises and Made in Italy
Today we celebrate the work of generations of entrepreneurs who have helped build the economic and manufacturing identity of our country. Reaching 1,000 Historic Trademarks of National Interest is a significant milestone. This achievement, moreover, comes close to the 2026 National Made in Italy Day and further strengthens its value.
THE NEW FINANCIAL INSTRUMENT FOR THE DEVELOPMENT OF HISTORIC TRADEMARKS
ARTICLE 2, LAW NO. 34 OF 11 MARCH 2026, ANNUAL LAW ON SMALL AND MEDIUM-SIZED ENTERPRISES
- Massimo Caputi, President of the Italian Historic Trademarks Association
The milestone of 1,000 Historic Trademarks of National Interest represents an achievement of great value for the Italian production system. It is not merely a number, but the concrete recognition of an industrial heritage that continues to generate employment, competitiveness and identity for the country.
In this direction, the establishment of the new Financial Instrument supporting the growth of Historic Trademarks marks a paradigm shift, evolving from a defensive tool into a lever for industrial development.
PRESENTATION OF THE REPORT
“ITALY’S 1,000 HISTORIC TRADEMARKS OF NATIONAL INTEREST. FIGURES, TERRITORIES AND PROSPECTS OF AN INDUSTRIAL HERITAGE OF MADE IN ITALY”
- Gianluca Brozzetti, Vice President Board Member of the Italian Historic Trademarks Association
The Report clearly highlights that Historic Trademarks are not only part of Italy’s identity heritage, but also a structural component of the Italian economy.
These are companies deeply rooted in their territories, capable of generating economic value and employment, while playing a key role in the main Made in Italy supply chains.
FROM ROOTS TO THE FUTURE: CULTURE AND NEW GENERATIONS OF HISTORIC TRADEMARKS
PRESENTATION OF THE HISTORIC TRADEMARKS YOUTH CAMPAIGN “TOGETHER, WE SHAPE THE FUTURE”
- Armando De Nigris, President of the Historic Trademarks Youth Group
- Federica Morgante, Coordinator of the Historic Trademarks Youth Group
Young entrepreneurs and managers today have the responsibility to transform Italy’s industrial heritage into a lever for development, through new skills, new languages and greater international openness.
This is how Historic Trademarks can continue to play a leading role in the decades to come.
CORPORATE CULTURE AS A COMPETITIVE HERITAGE OF THE COUNTRY
- Antonio Calabrò, President of Museimpresa
PANEL | BEING A HISTORIC TRADEMARK: A LEVER FOR BUSINESS AND FOR THE COUNTRY
- Francesco Avanzini, General Manager, Conad
- Anna Marchetti, Fashion Designer and Founder, Anna Marchetti Fashion
- Stefano Mariotti, Chief Executive Officer, Manifatture Sigaro Toscano
- Luigi Mastrobuono, President, Pernigotti
- Valerio Venturelli, General Manager, Riva Classiche & Brand Experience, Ferretti Group
CONCLUSIONS
- Federico Eichberg, Head of Cabinet, Ministry of Enterprises and Made in Italy
