Public General Assembly Association of Italian Historical Trademarks 2026

We are pleased to announce that the next General Assembly of the Association of Italian Historical Trademarks will be held on Tuesday, June 23, 2026 in Rome, at Acea Heritage – former Salone del Pubblico, Piazzale Ostiense 2.

The meeting will be an important opportunity for discussion and networking among companies united by their commitment to the protection and enhancement of Italian Historical Trademarks.

The day will start at 2:30 p.m. with the private session reserved for Members, dedicated to the execution of the Meeting Agenda.

The public session will be divided into two thematic sessions:

SESSION I – FROM MEMORY TO THE REGIONS
Launch of the project “National Circuit of Museums and Business Archives of Historical Brands.”
A space dedicated to the presentation and first launch of the national project aimed at enhancing the museum and archival heritage of the Historical Brands, as a new cultural and tourist infrastructure of the country.

SESSION II – FROM HERITAGE TO DEVELOPMENT
The Next Generation Driving the Growth of Historical Trademarks.
A session dedicated to exploring the tools and opportunities for growth, consolidation, and development available to companies that own Historical Trademarks, particularly in light of recent regulatory changes.

The Assembly will be an important opportunity to discuss the role of Historical Trademarks as the country’s cultural, tourism and production heritage, enhancing the link between business memory, territorial attractiveness and new growth and development prospects for Italian historical businesses.

For more information segreteria@marchistorici.com

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PROGRAM

PRIVATE SESSION RESERVED FOR MEMBERS

2:30–3:00 p.m. | Welcome Coffee and Member Registration
3:00–4:00 p.m. | Agenda

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INVITED PUBLIC SESSION

16:00-16:30 | Networking Coffee and Guest Accreditation

16:30-19:00 | Moderator
Silvia Marzialetti, journalist Radiocor Il Sole 24 Ore

16:30-16:50 | Institutional opening
Welcome greetings
Ignazio Vacca, President of the Acea Foundation
Introductory greetings
Massimo Caputi, President of the Association of Historical Brands of Italy
Opening speech
Adolfo Urso, Minister of Enterprise and Made in Italy

SESSION I
FROM MEMORY TO THE REGIONS
Launch of the “National Network of Historical Trademarks, Corporate Museums, and Archives” Project

4:50 p.m. – 5:00 p.m. | Keynote Speech
, “Productive Culture, Regions, and Industrial Tourism: A New Infrastructure for the Country”
, Antonio Calabrò, President of Museimpresa

17:00- 17:10 | Presentation of the project
“National Circuit of Historical Brands and Business Museums and Archives”
Armando de Nigris, Deputy Vice-President of the Association of Historical Brands of Italy

5:10 PM – 5:40 PM | Round Table
“Corporate Museums and Archives: Regional Identity, Attractiveness, and Development”
Daniela Brignone, Curator of the Peroni Historical Archive and Beer Museum
Andrea Ciarini, Associate Professor of Sociology of Economic and Labor Processes, Department of Social and Economic Sciences, Sapienza University of Rome
Maria Rosaria Napolitano, Professor of Marketing and Strategy, Department of Business and Quantitative Studies, University of Naples “Parthenope”
Anna Scudellari, President of AICHeM—Italian Association of Corporate Heritage Managers

SESSION II: “
: FROM HERITAGE TO DEVELOPMENT”
The Next Generation Driving the Growth of Historical Trademarks

17:40-17:50
“From protection to development: the new phase of Historical Brands”
Amedeo Teti, Head of the Market and Protection Department, Ministry of Enterprise and Made in Italy

5:50 PM–6:00 PM | Keynote Speech
, “Industrial Continuity, Supply Chains, and Growth: The New Financial Instrument for the Development of Historical Trademarks”
,Francesca Ottier, Head of Funds and Investments, Invitalia

6:00–6:30 p.m. | Round Table
“Growth, Industrial Continuity, and New Prospects for Historical Trademarks”
Alessandro Aquilio, Global Chief Communications Officer, Bolton
Michele Costabile, Full Professor of Economics and Business Management (Marketing), Luiss University
Pierangelo Decisi, President of SIGIT Group
Giuseppe Tripoli, Secretary General of Unioncamere

18:30 | Conclusion
Antonio Zacchera, Vice President of the Association of Historical Brands of Italy

Next up
Heritage Experience, Guided Tour of Acea Heritage
, Networking Cocktail



. The Minister of Tourism, Gianmarco Mazzi, is expected to attend.