Public General Assembly Association of Italian Historical Trademarks 2026

We are pleased to announce that the next General Assembly of the Association of Italian Historical Trademarks will be held on Tuesday, June 23, 2026 in Rome, at Acea Heritage – former Salone del Pubblico, Piazzale Ostiense 2.

The meeting will be an important opportunity for discussion and networking among companies united by their commitment to the protection and enhancement of Italian Historical Trademarks.

The day will start at 2:30 p.m. with the private session reserved for Members, dedicated to the execution of the Meeting Agenda.

The public session will be divided into two thematic sessions:

I SESSION – FROM MEMORY TO TERRITORIES
Launch of the project “National Circuit of Historical Trademarks Museums and Business Archives.”

A space dedicated to the presentation and first launch of the national project aimed at enhancing the museum and archival business heritage of Historical Trademarks as the country’s new cultural and tourism infrastructure.

II SESSION – FROM HERITAGE TO DEVELOPMENT
New levers for the growth of Historical Trademarks.

An in-depth discussion dedicated to the tools and prospects for growth, consolidation and development available to Historical Trademarks companies, including in light of recent regulatory developments.

MEMBERS-ONLY SESSION

• 14:30-15:00 Welcome Coffee and Member Accreditation
• 15:00-16:00 Running Order of the Day

INVITED PUBLIC SESSION

• 16:00-16:30 Guest Accreditation and Networking Coffe
• 4:30 p.m. to 7:00 p.m. Conduct of business.

To follow

• Heritage Experience | Guided Tour at Acea Heritage
• Networking Cocktail

The Assembly will be an important opportunity to discuss the role of Historical Trademarks as the country’s cultural, tourism and production heritage, enhancing the link between business memory, territorial attractiveness and new growth and development prospects for Italian historical businesses.

For more information segreteria@marchistorici.com

---

REGISTRATION