“Storie di valore” is launched: a series of events organized by the Association of Italian Historical Trademarks

On Wednesday, December 16, 2026, at 11:00 a.m., the first event in “Storie di valore”(Stories of Value) will take place—a new series of meetings organized by the Association of Italian Historical Trademarks in collaboration with Comin & Partners. The inaugural session, titled “The Economic Heritage of a Historical Trademark, ” will explore how a company’s history, reputation, and identity can translate into economic value and contribute to its growth and development strategies.

This series was created with the goal of offering members opportunities to explore and discuss topics of interest to companies that own Historical Trademarks, through dialogue with entrepreneurs, experts, and institutional representatives. These meetings are designed to share experiences, expertise, and perspectives, while also fostering new opportunities for networking and collaboration among companies.

The event will take place at Palazzo Guglielmi, the headquarters of Comin & Partners, located at Piazza dei SS. Apostoli 73 in Rome.

Once the proceedings are over, the discussion will continue during a light networking lunch, accompanied by a toast to exchange Christmas greetings: a convivial occasion designed to foster mutual understanding and strengthen relationships among the participating companies.

The meeting is open to members of the Association of Italian Historical Trademarks. The invitation will also be extended to representatives of non-member companies that own trademarks listed in the Special Register of Historical Trademarks of National Interest.

To RSVP: please email cominandpartners@marchistorici.com, listing the names of the participants and the companies they represent.

The detailed program for the event will be published in the coming weeks.