Historical Trademarks – Mazzetti d’Altavilla

Since 1846, Mazzetti d’Altavilla has been telling a story of aromas, fragrances, and tradition rooted in Italian distillation. Born and raised in the Piedmontese hills, recognized as a UNESCO World Heritage Site, this Historical Trademark has been in business for nearly 180 years, dedicated to showcasing grappa—the quintessential Italian spirit—and promoting the culture of spirits. Seven generations of the same family have preserved and developed this legacy, maintaining a strong connection to their homeland while bringing their creations to national and international markets.

Mazzetti d’Altavilla’s journey is characterized by its ability to combine the tradition of distillation with a constant focus on market trends. The company’s motto, “Tradition and Innovation,” encapsulates a philosophy that guides its production and business decisions, while preserving the values and distinctive traits that connect the company to its roots.

Over time, alongside young, aged, and reserve grappas, production has expanded to include Italian brandies, liqueurs, and bitters, creating a collection that showcases the diverse expressions of Italian spirits. A central role is reserved for the study of aging techniques and the selection of the finest wood essences, which are fundamental to the maturation of spirits. Among the most significant products is Mazzetti Italian Brandy, aged for a full 35 years.

Ongoing research is one of the key drivers of the company’s growth; in recent years, it has expanded its product lineup by exploring new product categories and consumption opportunities. From the first Mazzetti-branded whiskey to gins, from Turin Vermouth to Amaro Zero, each new creation helps enrich a collection that embraces contemporary trends without compromising on authenticity.

The company’s commitment to quality is also evidenced by the numerous awards it has received in major national and international competitions dedicated to distilled beverages and spirits. Furthermore, in 2025, Mazzetti d’Altavilla ranked 50th on the list of Italian “Leaders in Innovation,” compiled by Corriere della Sera in collaboration with Statista.

In addition to product research, the company focuses on sustainability, thoughtful packaging, and the development of new ways to showcase its spirits—through sensory pairing experiences with food and cocktail recipes—while promoting responsible and mindful consumption.

The relationship with the public is central to Mazzetti d’Altavilla, which over the years has developed a network of Grappa Stores in northwestern Italy. These spaces provide a platform to showcase the culture of Italian spirits and foster an informed approach to learning about and tasting the products.

This connection to the local area is also reflected in the warm welcome extended at the historic headquarters in Altavilla Monferrato. For several decades, the company has developed a range of