Webinar | The New Business Protection Fund: From a Protective Measure to a Driver of Growth for Historical Trademarks

July 7, 2026 | 4:00 p.m. | Online

An event of particular interest to all companies that hold the “Historical Trademark of National Interest” designation and are listed in the Special Registry of the Ministry of Enterprise and Made in Italy.

Following the recent approval of the Law No. 11 of March 11, 2026, 34, which has significantly expanded the scope of the Business Preservation Fund, the Association of Italian Historical Trademarks is organizing, in collaboration with Invitalia, an in-depth webinar dedicated to the new opportunities offered by this program.

The reform marks a significant paradigm shift: the Fund is no longer merely a tool for managing corporate crises, but has become an instrument of industrial policy designed to support the growth, consolidation, and competitiveness of companies holding Historical Trademarks.

During the meeting, the main changes introduced by the reform will be explained, along with how the Fund operates and the opportunities currently available both to companies seeking to undertake restructuring and revitalization efforts and to those considering the acquisition of struggling companies within the same production chain.

Among the topics to be discussed:

• the operation and purpose of the Business Protection Fund;
• eligibility requirements and procedures;
• the new opportunities introduced by Law No. 34/2026;
• business revitalization and restructuring initiatives;
• acquisitions of struggling companies by Historical Trademarks;
• Procedures for initiating discussions with Invitalia and submitting expressions of interest.

This initiative represents a valuable opportunity for direct dialogue with the Fund’s Manager and will allow companies to gain a deeper understanding of one of the most important tools available today for strengthening Italian supply chains and fostering the growth of Historical Trademarks.

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PROGRAM

16:00 – 16:10 | Institutional greetings and introduction to the work
Massimo Caputi, President, Association of Historical Brands of Italy

4:10 p.m. – 4:40 p.m. | The New Business Protection Fund: How It Works, Opportunities, and How to Access It Following the 2026 Reform
Francesca Ottier, Head of Funds and Equity Investments, Invitalia
Daniele Straventa, Head of the Business Protection Fund, Invitalia

4:40 p.m. – 4:55 p.m. | Q&A with companies

04:55 PM | Conclusion
Massimo Caputi, President, Association of Historical Brands of Italy

Moderator: Rocco Orefice, General Director, Association of Italian Historical Trademarks

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PARTICIPATION IS FREE, SUBJECT TO REGISTRATION