“AI & LEADERSHIP” Webinar.

Competencies for Historical Trademarks Evolving
June 8, 2026 | 12:00-1:00 p.m.

Sponsored by the Association of Italian Historical Trademarks in collaboration with Challenge Network, the Association’s partner specializing in training services, the webinar is aimed at member companies and companies on the Special Register of Historical Trademarks of National Interest interested in learning more about organizational innovation, leadership and generational transition.

We especially invite companies to share the initiative with their HR, Human Resources and Training Departments, so that it can be an opportunity for updating and discussion on new scenarios related to human capital development and talent management in Italy’s historical realities.

The meeting will provide a space for concrete discussion on the transformations that are affecting the world of work and organizational models, with a focus on the role of Artificial Intelligence in the processes of growth, know-how transmission and managerial development.

Through specialized contributions and application cases, the themes of skills evolution, business continuity and organizational innovation will be explored. The webinar will also host the direct testimony of an important Italian Historical Trademarks, with a concrete experience related to generational transition and new skills development.

PROGRAM

12:00-12:10
Institutional greetings

• Massimo Caputi, President, Association of Italian Historical Trademarks
• Roberto Santori, CEO, Challenge Network

12:10-12:20
Expertise and generational transition in Historical Trademarks

• Armando De Nigris, President, Historical Trademarks Youth Group

12:20-12:30
The key competencies of 2026

• Sabina Eminente, chief marketing & communications officer, Challenge Network

12:30-12:50 p.m.
AI and Leadership: the key to Generational Transition

• Stefano Santori, Executive Coach, Challenge Network

12:50-13:00
Business case – Generational transition and innovation

• Emilio Zampetti, chief human resources officer, Clementoni

Q&A and conclusions

Moderator: Rocco Orefice, General Manager Association of Italian Historical Trademarks

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Participation is free after registration.