Identitalia -The Iconic Italian Brands comes to M9 in Venice Mestre

After the success of the last edition in Rome in 2024, hosted in the historic Palazzo Piacentini, Identitalia – The Iconic Italian Brands lands in Venice Mestre.

The exhibition is sponsored by the Ministry of Business and Made in Italy and the Italian Patent and Trademark Office (UIBM), in cooperation with the Association of Italian Historical Trademarks and Unioncamere.

Identitalia brings together more than 100 companies that own Historical Trademarks and iconic brands that have contributed – and continue to contribute – to writing the economic, cultural and industrial history of our country. An itinerary that enhances Italian know-how with an eye to the future, recounting successful entrepreneurial stories, innovative designers and the communicative power of brands that have entered everyone’s daily life.

Through photographs, historical documents, original drawings, advertising posters, commercials and films, visitors will be taken on a journey marked by the moments of the day – waking up, morning, afternoon, evening and night – in which Historical Trademarks are intertwined with everyday life.

The Association of Italian Historical Trademarks will also play a central role in this edition, with an exhibition frame dedicated to the history of its member Brands, offering the public an opportunity to learn more about the evolution and identity value that these brands represent.

The inauguration will be held on September 26 in the presence of Minister of Enterprise and Made in Italy Adolfo Urso, partners, companies and the press.

The exhibition will be open to the public from September 27, 2025 to February 15, 2026.

Venue: M9 – Museo del ‘900, via Giovanni Pascoli 11, Venezia Mestre.