Agreement with the University of Rome “Tor Vergata” for training internships Tourism Strategy, Cultural Heritage and Made in Italy

TheAssociation of Italian Historical Trademarks is pleased to announce the signing of an agreement with the Master’s Degree Course in Tourism Strategy, Cultural Heritage and Made in Italy of the University of Rome “Tor Vergata” – Macroarea of Humanities.

The agreement was created with the aim of activating didactic-curricular internships aimed at male and female students of the Course, to be carried out both at the Association’s headquarters and at some associated Marchio Storico companies.

This initiative is part of the Association’s broader commitment to the enhancement ofItalian industrial heritage and the promotion of cultural and business tourism, including through projects dedicated to corporate museums, historical archives and territorial circuits linked to Historical Trademarks of Made in Italy.

We are pleased to initiate this structured dialogue with the academic world and to contribute to the training of new professional profiles in strategic sectors for our country’s identity and competitiveness.

The Course aims to train graduates who can:

1. Interpret the components of historical and artistic heritages as cultural attractors, including within innovative communicational contexts;
2. Promote the image of the area as a tourist destination by identifying strategies for the development of integrated and sustainable tourism, including at the international level;
3. Collaborate on the implementation of marketing strategies and plans with reference to different market policies, specific contexts and target segments;
4. communicate and promote the components of Italy’s cultural and manufacturing heritages through the analysis of web-marketing plans to spread awareness of the Made in Italy brand as a tourist attractor;
5. To support the tourism enterprise in finding strategic solutions from social, cultural and economic-business points of view, consistent with market trends and changes;
6. Propose business plans for the tourism enterprise and implement them correctly.

Curricular internships can be activated starting next September.

To learn more about the Degree Course:
https://web.uniroma2.it/it/percorso/offerta_formativa/corso/tourism_strategy__cultural_heritage_and_made_in_italy