Milan, June 19-The General Assembly of theAssociation of Italian Historical Trademarks

“Beyond History: Identity in Motion” is the title of the General Assembly 2025 ofAssociation of Italian Historical Trademarks, scheduled for Wednesday, June 19, in Milan, in the evocative setting of De Montel – Terme Milano (Via Fetonte 12).
An opportunity for discussion and vision dedicated to the Association’s Members but also open to the business world.

Appointment for Members: 2:30 p.m.
The day will open with the private session reserved for Members, which will be held from 2:30 to 4 p.m., with accreditation, welcome coffee and execution of the agenda.

Invited public session also open to Lombardy Historical Trademarks companies: 4:00 pm
Following this, from 4:00 pm to 7:00 pm, space for the public session, dedicated to the strategic role of Historical Trademarks in the changing Italy.
An open moment by invitation and with the possibility of participation also for companies recognized as Historical Trademarks based in Lombardy.

Moderated by Fabio Tamburini, Editor-in-Chief of Il Sole 24 Ore, the session will host:

• Institutional interventions
• Keynote speech on anti-counterfeiting, territorial reputation and corporate heritage
• Roundtables with entrepreneurs, experts and representatives of realities of excellence in the Made in Italy

The day will conclude with a networking cocktail, an informal opportunity to build relationships and new synergies.

Download the Program

Interested Historical Trademarks companies based in Lombardy are invited to confirm participation by June 17 by writing to: eventi@marchistorici.com