Made in Italy continues to win over foreign investors: fashion, agribusiness and pharmaceuticals among key sectors

According to an analysis published by PMI.it on May 28, 2025, Made in Italy is confirmed as a strategic asset for the national economy, capable of attracting growing foreign direct investment (FDI). Driving this international interest are sectors with a high identity vocation such as fashion, agribusiness and pharmaceuticals, areas in which Italy excels in quality, innovation and tradition.

In 2023, FDI in Italy exceeded 30 billion euros, marking significant growth compared to previous years. A significant portion of these flows involved historic companies, often custodians of unique and globally recognizable know-how.

These data confirm the importance of protecting and enhancing the Historical Trademarks of Made in Italy, protagonists of an industrial narrative that continues to generate value, employment and reputation for our country.

Source: PMI.com – “Made in Italy attractsforeign investment: key sectors”