Made in Italy conquers New York: Historical Trademarks stars on Madison Avenue
7 May, 2025
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Made in Italy conquers New York: Historical Trademarks stars on Madison Avenue
From May 13 to 15, the headquarters of ITA – Italian Trade Agency in the heart of New York, on Madison Avenue, will be transformed into a veritable home of Made in Italy for the third edition of “Italy on Madison,” a very high-profile event featuring 90 Italian brands of excellence in the fashion, design, beauty, food & wine and tourism sectors.
As reported by Milano Finanza, 90 Italian brands — including many representative of our country’s industrial tradition — will transform the agency’s headquarters into an “Italian home,” offering immersive experiences to tell the story of the authenticity of the tricolor lifestyle.
L’Association of Italian Historical Trademarks enthusiastically welcomes this initiative featuring Historical Trademarks such as Poltrona Frau, B&B Italia, Cappellini, Cassina and others, demonstrating the centrality of Italian companies that have been able to combine tradition and innovation, remaining relevant even in global markets.