Insights. The voice of experts
Analysis, trends and news for Historical Trademarks companies
Enterprise Culture
History as a strategic lever to promote corporate identity and culture
MARIA ROSARIA NAPOLITANO
Professor of Marketing and Strategy, University of Naples "Parthenope
“Corporate history and heritage enrich the brand with authenticity and evocativeness, strengthening the sense of belonging and creating lasting emotional bonds with customers and employees.”
History and business culture as an asset of competitiveness in international markets
ANTONIO CALABRÒ
President Museimpresa
“Awareness of one's history and the strength of a sophisticated business culture are real competitive assets in increasingly demanding and selective international markets.”
Blockchain
Blockchain: New Opportunities for Companies
ANTONIO DERUDA
Lecturer and digital communication consultant
“In an ecosystem characterized by the rise of new competitors and increasingly demanding consumer approaches, companies are challenged to find new ways to strengthen their reputations.”
Fighting Counterfeiting with Blockchain
ANDREA BOSCARO
Partner The Vortex
"Blockchain increases consumer confidence because the history of counterfeiting knows that it is mainly the share of ‘deceptive fakes’ that can be subject to protection."
BLOCKCHAIN AND COMMUNICATION
RITA PALUMBO
president and CEO of WIP Consulting
“Blockchain is not just a technical tool, but a strategic lever to clearly and verifiably tell the story of who the company is, what it does, and what its values are, strengthening consumer trust and loyalty.”
ANTI-COUNTERFEITING
Online counterfeiting: the great challenge of Brand Protection
CLAUDIO TAMBURRINO
Consultant in Industrial Property.
“By 2023, the global volume of counterfeiting has reached a staggering 350 billion euros, with a 150 percent increase in counterfeit products registered in Italy alone.”
Generational transition
The Enterprise Life Cycle and the Challenge of Aging.
AN IN-DEPTH LOOK AT CORPORATE RENEWAL STRATEGIES ACCORDING TO ASWATH DAMODARAN
“How does your company prepare for the challenges of the future?”
Innovation and Know How
The Companies of Historical Trademarks treasure chests of know-how
ALBERTO IMPRODA AND FRANCESCO RIZZO
Improda Law Firm
“Ours is a country rich in Innovation.”