The historical Trade Marks on display
The Historical Trade Marks have promoted over the decades the Italian professional and entrepreneurial ability, contributing to write with pride the history of Made in Italy, which has become a distinctive feature of the country.
The know-how of the Historical Trade Marks, built over time thanks to the commitment and constant work of Italians in every sector, is part of our cultural heritage, a guarantee of excellence and quality, bearer of a unique Corporate Culture and identity.
Below you will find brief historical notes on the Historical Trade Marks members of our Association.
ACQUA LETE – SGAM S.p.A.
Registered in the Register of Historical Trademarks UIBM at no. 359/4.2.2022
The Lete trade mark is a historical brand whose first appearance on the markets dates back to 1893 when the Lete Company began to bottle the exceptional mineral water. In 1906 he received his first international recognition. In 1985, the Società Generale delle Acque Minerali was founded, which, through careful investments in new technologies, took the path of modernity, anticipating the demands of the complex beverage market, sector of which it represents one of the most important Italian companies.
ADNKRONOS – AdnKronos S.p.A.
Registered in the Register of Historical Trademarks UIBM at n. 498/15.11.2022
Looking to the future, starting from your own past: this is Adnkronos. A publishing group that has been able to base its development on the dialectic between information and communication, combining the objectivity of information and the effectiveness of communication activity. The Group, which has its roots in the news agency founded in 1963 by the merger of two news agencies, (Kronos/1951 and AdN/1959), is now a multimedia information system, spread across multiple channels and multiple news production formats.
ANTINORI – Marchesi Antinori S.p.A.
Registered in the Register of Historical Trademarks no. 45 of 14.10.2020 (Antinori) and no. 415 of 07.03.2022 (Villa Antinori)
The Antinori family has been committed to the art of winemaking for over six centuries, since the year 1385, when Giovanni di Piero Antinori became a member of the “Arte Fiorentina dei Vinattieri”, the Florentine Winemakers’ Guild. All throughout its history, twenty-six generations long, the Antinori family has managed the business directly, making innovative and sometimes bold decisions while upholding the utmost respect for traditions and the environment.
BELTION – Beltion S.r.l.
Registered in the Historical Trademarks Register at n. 53/13.11.2020
Already in 1885 the maternal grandparents of the founder Giacomo Giannandrea offered, in a café within the walls of the ancient Putignano, a delicious drink prepared with very fresh almonds crushed in a large stone mortar. In the post-war period the production of almond milk syrup, baptized with the name Beltion (from the Greek "the best"), brought notoriety and growth of the range, today produced in state-of-the-art plants and in a laboratory for the development and control of production.
BENETTON – Benetton Group S.r.l.
Registered in the Historical Trademarks Register at n. 2/3.7.2020 (Benetton’s knitting stitch mark) and n. 5/3.7.2022 (Maglierie Benetton)
Founded in 1965 in Ponzano Veneto, in the province of Treviso, Benetton Group is today one of the best-known fashion companies in the world. In over 55 years of activity and with a network of about 4000 stores in the world, it has become one of the world’s most iconic and innovative Italian companies, thanks to its unique identity built on knitwear, color, quality at democratic prices, authentic fashion, respect for diversity and passion, with a watchful eye to the environment, to human dignity and to a society in transformation.
BUCCELLATI – Buccellati S.p.A.
Registered in the Historical Trademarks Register at n. 460/07.09.2022
The story of the Buccellati is a beautiful story that symbolizes Italy’s creativity, beauty, craftsmanship, tradition, the spirit of adventure and the centrality of the family between affections and business. Over more than a century, Buccellati has created a true style, recognized and recognizable all over the world, thanks to the creations of four generations that, from 1919 to today, have been able to preserve and innovate the best Italian goldsmith traditions, making them relive in jewels of timeless beauty and unmistakable style.
CAFFÈ CAGLIARI – Caffè Cagliari S.p.A.
Registered in the Historical Trademarks Register at n. 620/14.09.2023
The history of the Cagliari company is that of a family from Modena who crossed the ocean in search of a better future and who brought Ambrogio Cagliari to Brazil where he found work in a coffee factory. Thanks to his determination and seriousness, he soon came to take care of the selection and marketing of green coffee. From São Paulo he arrived in Bordeaux to spread the Brazilian coffee in Europe and then at home, where in 1909 he opened his roasting and tasting shop in the center of Modena. Since then it has been the story of a company run by the same family and that in the post-war period has assumed an industrial dimension.
CANELLA, BELLINI – Casa vinicola Canella S.p.A.
Registered in the Register of Historical Trademarks at n. 184/10.09.2021 (figurative Canella) and n. 215/10.09.2021 (Canella denomination)
Since 1947, the intuition of the founder Luciano Canella to prepare in his tavern of San Donà di Piave the wine sparkling and sweetening it by hand - idea protected by an innovative graphic brand "C" for the time because it did not bear the family name - has never been betrayed. Firmly convinced of the potential of Prosecco since the '60s, in 1988 comes the ingenious Bellini cocktail, which mixes it with white peaches of the highest quality and opens the way to a line of aperitifs famous in the world, only with excellent fresh fruit and slow food products.
CIRIO, DERBY, JOLLY, YOGA - Conserve Italia Soc. Coop. Agricola
Registered in the Register of Historical Trademarks at n. 24/10.09.2020 (Cirio), n. 25/10.09.2020 (Derby), n. 33/12.10.2020 (Jolly), n. 34/12.10.2020 (Yoga).
With four historical trademarks in the Register, the cooperative group Conserve Italia handed down one of the most famous Made in Italy Brands in the world: Cirio, which for over 150 years represents the canning industry par excellence and the genius of its founder Francesco Cirio who was among the first in the world to use the appertization technique to solve the perishability of fruit and vegetables and open to the global market. In many ways, this marks a return to the founder’s original passion for agriculture and his extraordinary commitment to innovation and research.
DE CECCO - F.lli De Cecco di Filippo S.p.A.
Registered in the Register of Historical Trademarks at n. 179/13.08.2021
Italy was not yet united when in 1831 Nicola Antonio De Cecco started the activity of miller in Fara San Martino. A vocation that in 1886 his son Filippo De Cecco expands and transforms into pasta making with a unique patented method, as recalled by the Enciclopedia Treccani. Il Metodo De Cecco provides: a careful selection of the best hard grains, grinding in the mill De Cecco, "Coarse-grained" semolina pasta-making, employing cold mountain water, use of rough bronze dies and slow drying at low temperature. De Cecco is today the third pasta producer in the world, present in more than 100 countries.
DE NIGRIS – Acetifici De Nigris S.p.A.
Registered in the Register of Historical Trademarks at n. 348/17.01.2022
The history of the De Nigris vinegar factory began more than 130 years ago when Armando de Nigris inaugurated the first vinegar mill. Master vinegar makers since 1889, the family is fourth generation and after the expansion of production to the valuable Balsamico di Modena, consolidated its success by bringing its creative range of condiments and sauces, and traditional balsamic PDO, on the international market, always following the family motto of Marcello de Nigris that "borders do not exist". De Nigris inaugurated the first monothematic park entirely dedicated to Balsamic Vinegar of Modena, the Balsamic Village in Carpi.
DUKE Grandi Marche – Jupiter S.r.l.
Registered in the Register of Historical Trademarks at n. 149/15.04.2021
The history of the Duke Grandi Marche sausage factory starts from 1966, offering typical products of the Austro-Hungarian gastronomic tradition, such as cooked hams and sausages. Its birthplace was Trieste, a bridge between Central European and Latin culture. With the acquisition of the prestigious brand by the company Jupiter, the tradition linked to the Julian territory has been handed down thanks to the modern factories of Oricola (L’Aquila) where the digital innovation of machinery and the green transition to energy needs are already realized.
AQUILA, EBANO, SCIK, VOILÀ, ZIG-ZAG – Deisa Ebano S.p.A.
Registered in the Register of Historical Trademarks at n. 339/17.01.2022 (ZIG-ZAG), n. 340/17.01.2022 (Voilà), n.341/17.01.2022 (Scik), n.342 (Ebano), n. 343/17.01.2022 (Aquila)
Deisa Ebano is a leading company in the production of chemical products for cleaning shoes and household insecticides, known worldwide with the brands Ebano, Calzanetto and Zig Zag, brands handed down from father to son since 1926. In so many years of proven "made in Italy" the company has succesfully faced the continuous changes of the market and the competition of multinationals, having been able to innovate over time thanks to a "friendly" chemistry, effective but safe and respectful of the environment, of the human being and the animal kingdom, with firm attention to QUALITY.
EUREKA, EKAF – Ekaf industrie Nazionali del Caffè S.p.A.
Registered in the Register of Historical Trademarks at n. 3/03.07.2020 (Ekaf) and n. 4/03.07.2020 (Eureka coffee)
The company Ekaf in Genova was founded in 1933 by Domenico Ugo Merialdi, one of the most experienced coffee connoisseurs, who in 1966 created the Eureka brand. Merialdi’s goal was to offer high quality coffee and an exceptional taste experience. With the acquisition of the renowned brand Archimede Filicori in 1883 and of Torrefazione Columbia of Livorno in 1990 and with the merging of the three brands Eureka, Filicori and Cellini in a single company, Merialdi drove the international growth of the group, strengthened by the partnership with Dea Capital.
GABETTI – Gabetti Property Solutions S.p.A.
Registered in the Register of Historical Trademarks at n. 79/14.01/2021 (Gabetti denomination) and n. 148/15.04.2021 (Gabetti figurative)
Founded in 1950 with the first real estate agency in Turin by Giovanni Gabetti, defined the father of real estate agents, as well as the inventor of the modern concept of agency. Over the years the Group has evolved with the diversification of the business offering innovative services for both the corporate customer and the families. Gabetti thus becomes a holding company, listed on the stock exchange, with a unique model of full service provider compared to competitors, thanks to services of Consulting, Valorization, Management, Intermediation, Credit and Insurance Mediation and Redevelopment for all real estate sectors.
INGRAM, CASSERA, PANCALDI – Inghirami Company
Registered in the Register of Historical Trademarks at n.115/12.03/2021 (Cassera), n.117/12.03.2021 (Pancaldi) and n. 306/11.01/2022 (Ingram)
In 1949 the first industrial shirt was born from an idea of Fabio Inghirami, pioneer and attentive observer of the costume and its changes, anticipating the demands of fashion but without sacrificing his identity as a lover of quality shirt. Ingram’s tradition of knowing how to mix comfort, innovation and service in every garment led in 1990 to the great innovation of the Cottonstir shirts, the group’s flagship patent and the first "no-iron" fabric that makes every shirt ready to wear after washing.
KOH-I-NOOR – Koh-I-Noor Carlo Scavini & C. S.r.l.
Registered in the Register of Historical Trademarks at n.433/15.04.2022
Koh-i-noor was born more than 80 years ago, as exclusive importer of toothbrushes with celluloid handle from the Slovak factory that bore our same name. Since 1950 Italian production began, while expanding the range of products, including items such as hairbrushes, shaving brushes and mirrors for make up. To make the bathroom environment a complete world, in the 90s the Bathroom Furniture division was inaugurated, with design and production placed in the same place for a 100% Made in Italy.
LAMPO – Ditta Giovanni Lanfranchi S.p.A.
Registered in the Register of Historical Trademarks at n. 97/15.02.2021
The history of Lampo began in 1887 in Palazzolo sull'Oglio. It is written by Giovanni Lanfranchi, a visionary who transforms an old spinning wheel into an innovative button factory, destined to become the epicenter of a revolution. In the 1950s, the second generation of the Lanfranchi saw, with the decline of button production, the indiscreet appeal of an accessory used for aviator suits, the zipper. The rest is a story still going on thanks to the fourth generation, that has won a world leadership in fashion business.
LIBERA E BELLA – Oyster Cosmetics S.p.A.
Registered in the Register of Historical Trademarks at n. 338/17.01.2022
Oyster Cosmetics based in Castiglione delle Stiviere (MN) produces Hair Care products and Skin Care products with a consolidated specialization in hair coloring and, thanks to an international presence that boasts a distribution in over 80 foreign countries. The Free and Beautiful Historical Brand, born in 1971 and previously belonged to Wella, was acquired by Oyster Cosmetics in the 2000s, is a brand that has made the history of Italian hair cosmetics, with a range of products ranging from Coloring Hair Care and Skin Care.
LUCANO 1894 – Lucano 1894 S.r.l.
Registered in the Register of Historical Trademarks at n.17/17.09.2020 (Vena) and n.18/07/09/2020 (Amaro Lucano figurative)
Lucano 1894 is the historic company that, from the back of a pastry shop in Pisticci, has become one of the most important national groups in the production of spirits. A brand that has been able to maintain the "spirit" of its founder. In the 80s the company was enriched with new products to consolidate the Italian market and oversee foreign markets. Recent acquisitions of the brands Limoncetta di Sorrento, Mancino Vermouth and Gin Giass, that share with Lucano the quality mark and the strong territorial connotation ... all under the banner of the famous claim: "What more do you want from life?".
MAZZETTI D’ALTAVILLA – Mazzetti d’Altavilla S.r.l.
Registered in the Register of Historical Trademarks at n. 301/15.12.2021
It was 1846 when Filippo Mazzetti (1816-1855) founded the first distillery in Monferrato for the production of Grappa. 178 years have passed and today the sixth and seventh generations of the Mazzetti Family are projecting the ancient tradition into the future, from the top of the hill of Altavilla Monferrato. Here, today as then, fresh Piedmontese pomace is distilled, using natural energy sources, to create grappas of single grapes, enhanced by refined packaging and accompanied by a large collection of liquors and spirits.
MODIANO – Modiano S.p.A.
Registered in the Register of Historical Trademarks at n. 130/15.04.2021 (Armanino), n. 131/15.04.2021 (Modiano) e 259/15.11.2021 (figurative cervetto)
Founded in Trieste in 1868 by Saul D. Modiano and initially focused on the production of cigarette papers, in 1889 Modiano obtained ministerial permission for works in lithography. This enabled the company to pioneer artistic reproductions and advertising graphics in the early 20th century. Through combining graphic skills, paper processing expertise and compliance with FSC certified environmental and production practices, Modiano remains as an outstanding example of made in Italy in the world of playing cards.
PARIANI – Pariani Selle 1903 S.r.l.
Registered in the Register of Historical Trademarks at n.319/17.01.2022
The story of Pariani begins in Milan in 1903, under the banner "Mode Pariani, custom-made linen, shirts, ties and gloves-English articles". "English Articles" meant saddles and harness imported from England. Since then the history of Pariani is dotted with names that have made the history of the last century and of course the greatest knights, such as the D'Inzeo brothers. Today Pariani is the only Italian saddlery-and one of the very few in the world-to manufacture all its saddles completely by hand in the Milan laboratory.
PERNIGOTTI, WALCOR – Pernigotti S.p.A.
Registered in the Register of Historical Trademarks at n. 477/28.09.2022 (Pernigotti) and n. 57/16.11.2020
Today united under a single corporate structure and after many years of company transitions, Pernigotti 1860 and Wal-Cor 1954, are an extraordinary legacy of the Italian historical entrepreneurial heritage in the ancient tradition of chocolate processing. The successful operation of Invitalia through the Company Safeguard Fund with the private investor JPMorgan, has allowed to maintain the two Historical Brands, but especially the production of the famous chocolate coins Wal-Cor and Gianduiotti Pernigotti, with its excellent skills and human resources on the home territories.
POSTE ITALIANE - Poste Italiane S.p.A.
Registered in the Register of Historical Trademarks at n.468/13.09/
With more than 160 years of history, Poste Italiane is the largest integrated services platform in Italy. Since 2018, the company’s growth path has led to a transformation of the distribution network from an omnichannel perspective and the consolidation of leadership in digital payments, e-commerce and savings, insurance and financial services. The Poste Italiane Group supports Italy’s sustainable development and innovation process both at a national and regional level, with a unique positioning supporting citizens, businesses and institutions.
RAVAZZOLO – Confrav S.p.A.
Registered in the Register of Historical Trademarks at n.358/04.02.2022
At Confrav, acronym for Confezioni Ravazzolo, the techniques of the Venetian Sartorial School are strictly and jealously preserved over the centuries. The tradition of the Ravazzolo Family has been preserved from father to son for over 9 generations. An experience that evolved until the end of the 50s of the last century, when, at the end of the decade, artisanal activity has developed into industrial, ensuring the strict tailoring rules, preserving the values of the past with an eye to the needs of nowadays.
RONCORONI 1881 – Romo 1881 S.r.l.
Registered in the Register of Historical Trademarks at n.366/04.02/2022
Paolo Roncoroni, back in 1881, 140 years ago, began the production of furniture with an exquisitely artistic and artisanal character to meet the needs of a small number of admirers. The continuous and passionate activity of the founder, give life to the family business, with a small number of employees who share spirit and philosophy, that at the fifth generation with Roncoroni1881 continues to realize turnkey furniture projects from design to delivery, timeless and of the highest level.
SINA Hotels – Sina Hotels
Registered in the Register of Historical Trademarks at n.520/07.12.2022
The company was founded in 1958 by Count Ernesto Bocca, of Turin, where he is managing director of the most important Italian tanning industry belonging to the family for three generations. Sensitive to the taste of the beautiful and great traveller, he decided to pass on the ancient art of hospitality to a luxury clientele. Thus was born SINA Società Internazionale Nuovi Alberghi, whose first Hotel sees light in Florence and hosts rulers and famous guests. The group is constantly growing and has eleven facilities inspired by the founding values of comfort, Italian inspired style, luxury and passion.
SPINOSI – Spinosi S.r.l.
Registered in the Register of Historical Trademarks at n.534/15.12.2022
It was 1933, when Nello Spinosi, the first protagonist of the long history of homemade pasta in Campofilone, on his business trips to Rome, brought as a gift the Maccheroncini prepared in the family with expert hands and great craftsmanship. The founder’s son Vincenzo creates products such as the Spinosini, dedicated to the founder’s grandchildren, and receives awards for having made known the Marche in the USA and Asia with the Maccheroncini which has been recognized as IGP. Today at the third generation, continues the tradition with organic products and high content of proteins and fibers.
TERME MARGHERITA DI SAVOIA – Terme di Margherita di Savoia S.p.A.
Registered in the Register of Historical Trademarks at n.688/16.01.2024
The mother waters of the salt pans of Margherita di Savoia and their mud, were used for therapeutic purposes already in antiquity, but the first spa was built only in 1930, following a concession of 1922. This first rudimentary plant was replaced, in 1947, by a brick factory that, in 1988, was radically renovated. Attached to the spa there are a hotel, a spa and a lido. The entire structure is dedicated to the prevention and recovery of the customer’s well-being.
TERME DI MONTEPULCIANO
Registered in the Register of Historical Trademarks at n.496/18.10.2022
The Terme di Montepulciano was founded in 1966 to exploit the therapeutic properties of the sulphurous and salsobromoiodic waters rich in carbon dioxide present in the subsoil of the plant. In the following years, the structural and scientific growth was completed with the creation of a modern and equipped Bronco-pneumology Centre. Thanks to these choices, it has been possible to build over the years the image of a health facility able to offer, in addition to spa therapies, always current diagnostic-therapeutic tools.
TERME DI SATURNIA – Terme di Saturnia S.p.A.
Registered in the Register of Historical Trademarks at n.54/16.11.2020
The history of Terme di Saturnia begins in Etruscan times, when the first natural pools were formed from the hot sulphurous water. In 1454, with the concession of the Baths of Saturnia, a flourishing period began. In 1865, the Baths were acquired by the Ciacci family who created a real SPA and in 1919 the hotel. Today, Terme di Saturnia is a 5-star resort and spa facility, where the water gushes from the thermal spring after 40 years of underground route to 37.5. A unique source, in a resort at the forefront of Made in Italy hospitality.
TOSCHI 1945 – Toschi Vignola S.r.l.
Registered in the Register of Historical Trademarks at n.430/15.04.2022
Registered in the Register of Historical Trademarks at n.430/15.04.2022
It all began in 1945, in a small workshop, from the idea of brothers Giancarlo and Lanfranco Toschi to store the famous Vignola cherries in spirit so they could be enjoyed all year round. Since then, Toschi has given birth to other iconic products that still ensure its success all over the world: candied Amarena cherries in syrup, syrups, liqueurs, and toppings. In its 79-year history, Toschi has expanded its production and broadened its boundaries but has preserved its mission: to offer high-quality products while maintaining respect for tradition and its territory.
VISMARA – Vismara S.p.A.
Registered in the Register of Historical Trademarks at n. 141/15.04.2021
In 1898, in the heart of Brianza, Francesco Vismara founded one of the companies that will mark the history of Italian delicatessen, and not only. A brand that, as the historical claim "I have a hunger that I see Vismara" says, has become part of the daily life of Italians, among the first to be exported. In the 60s Vismara entered the homes of Italians also through television with the Carousel. After a series of management changes, in 2000 Vismara joined the Ferrarini Agroindustrial Group, bringing the historic brand within the national borders.
ZACCHERA HOTELS – Sab Società Alberghi Baveno S.p.A.
Registered in the Register of Historical Trademarks at n.313/17.01.2022
The hotel tradition of the Zacchera family began in 1873, when Francesco Zacchera opened the Milanese Osteria. Stresa and Baveno are already attracting travelers from all over Europe. Francesco Zacchera is a true pioneer. The tavern was transformed into Locanda Italia and then into the elegant Hotel Splendid. Over the years, four generations of Zacchera have taken care of the legacy of the founder, and after 150 years with 900 rooms, Zacchera Hotels represents the first hotel group on Lake Maggiore.