Event "From Knowledge to Know-How" The Contribution of Marchi Storici to Young Made in Italy Skills
The event "From Knowledge to Know-How" - the contribution of Marchi Storici to young Made in Italy skills took place on March 25, 2026 in Rome, at Palazzo Piacentini, in the presence of the Minister of Enterprises and Made in Italy, Adolfo Urso, on the occasion of the National Made in Italy Day.
The initiative, organized by the Association of Historic Italian Brands in collaboration with the Foundation for Enterprises and Skills for Made in Italy and sponsored by the National Youth Council, highlighted the growing misalignment between labor demand and supply. The mismatch between school and business requires strengthening the link between education and production, integrating theoretical knowledge and practical skills, and valorizing "know-how", territorial expertise, and artisanal skills as strategic levers for the country's competitiveness.
The event was attended by ITS Academy Fashion System Rome, the "M. T. Varrone" Teacher Training Institute of Cassino, and the Lazio Mechatronics Institute.
INTRODUCTORY REMARKS
- Dr. Giovanni Brugnoli, President, Foundation for Enterprises and Skills for Made in Italy
- Eng. Massimo Caputi, President, Association of Historic Italian Brands
INSTITUTIONAL ADDRESS
- Sen. Adolfo Urso, Minister of Enterprises and Made in Italy
It is essential to strengthen the connection between Marchi Storici and the educational system: solid skills applied to production fuel innovation and competitiveness. Our commitment is to support Marchi Storici and create pathways for young people.
The skills challenge is today the strategic priority to secure the future of Made in Italy. It is essential to reduce the gap between school and industry, valorizing know-how and managing generational transition.
About 46% of sought-after profiles are difficult to find. It is necessary to integrate theoretical knowledge and practical skills, valorizing artisanal skills and territorial know-how, and improving youth guidance.
PRESENTATION AND OFFICIAL LAUNCH OF THE MARCHI STORICI YOUTH CAMPAIGN
"TOGETHER, WE MAKE THE FUTURE"
During the event, the 2026 Youth Group Campaign was officially presented, titled "Together, we make the future," which focuses on the strength of unity: an impactful video featuring 20 young entrepreneurs from the Association, symbols of a historical heritage capable of renewal thanks to the energy of new generations. The campaign will be disseminated internationally also through the diplomatic-consular network of the Ministry of Foreign Affairs and International Cooperation.
INTRODUCE
- Cav. del Lav. Dott. Armando De Nigris, President, Gruppo Giovani dei Marchi Storici
What cannot be replicated with technology is the creative capacity of young people, our human approach and the culture of doing, which today passes into the hands of new generations.
SPEAKERS
- Adv. Amedeo Teti, Head of Department for Market and Protection, Ministero delle Imprese e del Made in Italy
- Amb. Mauro Battocchi, Director General for Growth and Export Promotion, Ministero degli Affari Esteri e della Cooperazione Internazionale
- Dr. Edoardo Italia, President, Consiglio Nazionale dei Giovani
CAMPAIGN PARTICIPANTS
Angelica Faotto (Silcart), Anna Cento (Cimbali Group), Edoardo Arecco (Gabetti), Elisa Belvedere Mazzetti e Gaia Evangelisti (Mazzetti d’Altavilla), Federica Morgante (Morgante), Federico Becattini (Savio Firmino), Francesco Vena (Lucano 1894), Letizia e Romilda Roncoroni (Roncoroni), Luca Cervellione Pallini (Pallini), Luna Zonfrillo (Mercurio Misura), Marcello De Nigris (De Nigris 1889), Matteo Fornasari (Gabetti), Olimpia Caputi (Terme di Saturnia), Susanna Toschi (Toschi), Tommaso Canella (Canella), Tommaso Inghirami (Inghirami Company).
INSTITUTIONAL SPEECH
- Dr. Antonella Tozza, Director General for School Systems, Ministero dell'Istruzione e del Merito
THE SKILLS SYSTEM BETWEEN BUSINESSES AND TRAINING "THE ROLE OF THE FOUNDATION FOR ENTERPRISES AND SKILLS FOR MADE IN ITALY"
SPEAKERS
- Dr. Pierluigi Bartolomei, President of Technical Committee, Fondazione Imprese e Competenze per il Made in Italy
- Dr. Michele Raccuglia, General Director, Fondazione Imprese e Competenze per il Made in Italy
The Foundation in connecting businesses, skills and the educational system. Strategic priorities on young skills for Made in Italy.
Evidence from the production and educational system: skill needs, critical issues and opportunities for transmitting know-how in historic companies.
ROUNDTABLE "SKILLS, YOUTH AND MARCHI STORICI: MODELS FOR THE FUTURE OF MADE IN ITALY"
- Dr Rachele Sessa, Board Member, Fondazione Imprese e Competenze per il Made in Italy
- Dr. Maicol Pizzicotti Busilacchi, Presidential Council Member with Delegation for Youth Enterprise, Consiglio Nazionale dei Giovani
- Dr. Federica Morgante, Coordinator, Gruppo Giovani dei Marchi Storici
- Dr. Tommaso Inghirami, Coordinator, Gruppo Giovani dei Marchi Storici
CLOSING REMARKS
- DR. Marco Amato, Vice President, Museimpresa
From industrial memory to future skills.
EVENT GALLERY
