Zanellato Joins the Association of Italian Historical Trademarks

Listed in the Register of Historical Trademarks of National Interest on June 3, 2026, Zanellato was founded in 1976 in Vicenza by Mirco Zanellato and is a quintessentially Italian story, deeply rooted in the family’s artisanal tradition and in a corporate culture based on attention to detail, research, and the promotion of “Made in Italy.”

Following in his father’s footsteps—his father was a glove maker—Franco Zanellato developed a deep passion for leather from childhood onward, a passion that was further nurtured at his uncle’s tannery. These experiences gave him a unique understanding of materials and a constant focus on quality and craftsmanship.

In 1999, Franco Zanellato took over the company with the goal of creating accessories that would express a connection to the local area, a tradition of craftsmanship, and a timeless concept of elegance. His research focuses in particular on leathers, with experiments that have led to the creation of exclusive materials, including through natural dyeing techniques that were subsequently patented.

It is through this journey that the Postina®, the brand’s iconic model, took shape—launched in 2011 and inspired by the bags used by Italian mail carriers in the 1950s. A contemporary reinterpretation of an object tied to the country’s collective memory, it has, over time, become a symbol of the fashion house and its ability to transform tradition into a recognizable and contemporary product.

The Zanellato collections feature bags designed for different seasons and personalities, while remaining true to a specific philosophy: a limited number of styles, high-quality, durable materials crafted in the Arzignano tanning district in the Vicenza area, and a strong connection to traditional crafts and Italian expertise.

Material research, a focus on craftsmanship, and storytelling remain distinctive elements of the brand today, as it continues to develop its vision through an increasingly direct relationship with customers and a growing emphasis on customer loyalty.

By joining the Association of Italian Historical Trademarks, Zanellato helps promote the heritage of artisanal tradition, innovation, and culture embodied by the Made in Italy label, as represented by these historical trademarks—an expression of the country’s industrial and entrepreneurial history.

www.zanellato.com