Historical Trademarks and Made in Italy: The Association at the ODCEC Conference in Naples

Friday, November 27, 2026, from 9:00 a.m. to 1:00 p.m., at the headquarters of the Order of Chartered Accountants and Accounting Experts (ODCEC) of Naples, located at Piazza dei Martiri 30, the conference “Historical Trademarks of National Interest and Made in Italy: Protection, Promotion, and Opportunities for Businesses,” will be held at the headquarters of the Order of Certified Public Accountants and Accounting Experts (ODCEC) in Naples, at Piazza dei Martiri 30. The event is sponsored by the ODCEC Naples Commission on Artisanal and Commercial Activities.

The event, which is accredited for Continuing Professional Development (CPD) purposes, will focus on an in-depth examination of the main regulatory and operational tools available to companies for the protection and promotion of Historical Trademarks, with particular attention to economic, tax, and financial aspects.

Cav. del Lav. Armando de Nigris, Deputy Vice President of the Association of Italian Historical Trademarks, will also take part in the opening remarks and deliver the Association’s greeting.

The proceedings will then be introduced by Dr. Giovanni Graziano, President of the Commission for Artisanal and Commercial Activities.

Next, Dr. Rocco Orefice, General Director of the Association of Italian Historical Trademarks, will deliver a presentation on regulatory developments regarding Historical Trademarks of National Interest. His presentation will examine the Growth Decree (Decree-Law 34/2019), the Special Register of Historical Trademarks, the requirements and procedures for registration with the UIBM, the obligations of trademark-holding companies, and measures to safeguard production and employment continuity. Particular attention will be given to the recent reform of the Business Safeguard Fund, introduced by Law No. 34/2026, and to the new opportunities for companies holding Historical Trademarks to acquire and revitalize struggling businesses.

The program will continue with presentations by Marianna Colella, Esq., Industrial Property Consultant—Trademark Section at Barzanò & Zanardo S.p.A., who will discuss the tools for protecting and managing a trademark portfolio; Ferdinando Capuozzo, CPA with the ODCEC of Naples and an expert in business valuations, who will address the economic valuation of Historical Trademarks and the related accounting and tax implications; and Dr. Giuseppe Meli, Vice President of the Commission for Artisanal and Commercial Activities and an expert in corporate finance, who will explain the relationship between Historical Trademarks, access to credit, and financing tools.

The morning will conclude with a roundtable discussion focused on local entrepreneurial experiences, featuring testimonials related to history, identity, innovation, and the promotion of their respective brands.

Speakers will include:

• Armando de Nigris, Knight of Labor, De Nigris 1889;
• Dr. Alessandro Marinella, E. Marinella;
• Dr. Elena Perrella, Emilio Schuberth;
• Salvatore Giugliano, Mimì alla Ferrovia, a trademark registered in the Special Register of Historical Trademarks of National Interest.

Among the businesses participating in the roundtable discussion, De Nigris 1889, E. Marinella, and Emilio Schuberth are members of the Association of Italian Historical Trademarks.

The participation of the Association and the involved companies is part of a broader effort to promote awareness of Historical Trademarks of National Interest and the opportunities associated with their recognition, fostering dialogue among institutions, professionals, and businesses on issues related to the protection, continuity, and promotion of Italy’s entrepreneurial heritage.

Attendance at the conference is open to the public and free of charge. Download the event program.