The Marche: A Land of Historical Trademarks

The Association of Italian Historical Trademarks is pleased to sponsor the conference “Le Marche: Land of Historical Trademarks,” organized by Confapi Industria Ancona, scheduled for Thursday, September 24, 2026, from 3:30 p.m. to 6:30 p.m., at the Italian Air Force’s Aviation English Training Center in Loreto (AN).

This initiative represents an important opportunity for institutions, experts, and businesses to exchange views on the protection, promotion, and development of Historical Trademarks, with a particular focus on the opportunities and tools available to support business competitiveness.

The meeting will focus on the value of Historical Trademarks as part of the country’s cultural and industrial heritage and as a strategic asset for growth, through an in-depth examination of development prospects and the experiences of local businesses.

Special attention will be given to the Business Protection Fund, with a presentation by Daniele Straventa, Head of Invitalia’s Business Protection Fund, who will explore the topic:

“The New Business Protection Fund: How It Works, Opportunities, and How to Access It Following the 2026 Reform.”

The presentation will provide an opportunity to learn about the main changes introduced by the recent reform and the tools currently available to businesses.

The program also includes testimonials from companies and presentations focused on corporate history, to highlight how identity, heritage, and continuity can translate into drivers of development, innovation, and market positioning.

Participation is free, but registration is requiredat by September 23, 2026.

To participate, you can register at marchistorici.eventbrite.it.

The complete conference programis available.