The “National Circuit of Historical Trademarks, Corporate Museums, and Archives” Project Was Unveiled

The project “National Circuit of Historical Trademarks, Corporate Museums, and Archives,” presented on June 23 at Acea Heritage during the General Assembly of the Association of Italian Historical Trademarks, is receiving extensive coverage in major national business and industry publications.

The initiative was presented in the presence of Adolfo Urso, Minister of Enterprise and Made in Italy, and Gianmarco Mazzi, Minister of Tourism. The project is sponsored by the Association of Italian Historical Trademarks in collaboration with Museimpresa, with scientific support from the Department of Social and Economic Sciences at Sapienza University of Rome.

The goal is to build a national network capable of showcasing Historical Trademarks, museums, and corporate archives, as well as production sites open to visitors and places that symbolize Italian craftsmanship, thereby transforming the country’s industrial heritage into a driver of culture, regional appeal, and development.

More than 100 organizations have already joined the project’s launch phase, which calls for the creation of a national digital platform, an Atlas of Historical Trademarks and Corporate Museums and Archives, and the future “Made in Italy” Heritage Routes.

The Association of Italian Historical Trademarks would like to thank all the companies, institutions, stakeholders, and partners who have contributed to the development of this first phase of the initiative by sharing its goals and vision.

The challenge we face today is to transform this extraordinary heritage into a platform capable of fostering culture, enhancing the region’s appeal, promoting industrial tourism, and creating new opportunities for younger generations, thereby helping to highlight Italy’s industrial identity and the regions that embody it.