Made in Italy Community Roadshow in Venice Mestre to enhance Italian Historical Trademarks together
4 November, 2025
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Made in Italy Community Roadshow in Venice Mestre to enhance Italian Historical Trademarks together
On November 26, 2025 at the M9 Museum in Mestre (Venice), where the exhibition Identitalia – The Iconic Italian Brands is on display, a new stage of the Made in Italy Community Roadshow will be held, organized in collaboration with the Association of Italian Historical Trademarks.
The event will offer an opportunity for discussion and networking dedicated to the value and role of Italian Historical Trademarks, protagonists of the manufacturing, cultural and economic excellence of our country. During the event, representatives from the institutional, business and academic worlds will dialogue on strategies, experiences and perspectives for the enhancement of iconic Italian brands, with the opportunity to visit the exhibition Identitalia – The Iconic Italian Brands.
EVENT PROGRAM
17:00 Visit to the exhibition IDENTITALIA. THE ICONIC ITALIAN BRANDS
Identitalia, The Iconic Italian Brands is the exhibition promoted by the Ministry of Business and Made in Italy in collaboration with theAssociation of Italian Historical Trademarks and Unioncamere, on the occasion of the 140th anniversary of the Italian Patent and Trademark Office.
The exhibition brings together more than 100 Italian Historical Trademarks that have marked the country’s culture, identity and imagination with original logos, products, advertisements and objects of companies that have become symbols of Made in Italy.
18:00 Opening remarks
Moderator: Roberto Papetti, Director, Il Gazzettino
Institutional greetings
- Roberto Santori, Founder, Made in Italy Community and CEO, Challenge Network
- Andrea Ravazzolo, Board Member Vice President Association of Italian Historical Trademarks
- Giovanni Dell’Olivo, Director General, Venice Foundation
- Simone Venturini, Councillor for Social Cohesion, Tourism and Economic Development, City of Venice
18:30 The Italians’ point of view
Presentation of the results of the scenario survey on Made in Italy conducted in the territory.
- Lara Puglisi, Research Manager, TP Infinity
18:45 Round Table
Challenges and opportunities for a future of Made in Italy under the banner of Tradition and Innovation: the protagonists tell their stories.
- Lorenzo Canella, CEO, Canella Winery
- Luca Casaura, CMO, Bauli
- Andrea Conzonato, CEO, Herita Marzotto Wine Estates
- Angel Sanchez, CEO, Dainese
- Franco Zanellato, Founder, Zanellato
18:45 Levers of Competitiveness: Infrastructure, Corporate Wellbeing, and Managerialism
- Valeria Bucci, CEO and DG, Praesidium
- Alessandro Rossi, Contact person, House of Made in Italy Friuli Venezia Giulia and Veneto
- Alessandro Sperandio, Northeast Area Manager, Open Fiber
20:00 Final Greetings.
Roberto Santori, Founder, Made in Italy Community and CEO, Challenge Network
20:00 Aperitif
HOW TO REGISTER
Participation is free but online registration is required.
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