Institutional meeting at the Ministry of Foreign Affairs and International Cooperation

Rome, October 10, 2025 – A new opportunity for institutional confrontation for the Association of Italian Historical Trademarks, committed to promoting the value and recognizability of great Made in Italy brands around the world.

Cavalier Armando de Nigris, Deputy Vice President of the Association, and Director General Rocco Orefice, met at the Ministry of Foreign Affairs and International Cooperation with Ambassador Mauro Battocchi, Director General for the Promotion of the Country System.

The meeting was an important moment of dialogue dedicated to the identification of new initiatives to support the internationalization of Italian Historical Trademarks, with the aim of strengthening their presence in foreign markets and enhancing their value as Soft Power tools for the promotion of Made in Italy and national manufacturing excellence.

The Association would like to extend heartfelt thanks to Ambassador Battocchi for his willingness and attention to our work in protecting and enhancing Historical Trademarks that embody the country’s culture and manufacturing identity.