HOW devotes a special issue to theAssociation of Italian Historical Trademarks

We are pleased to announce that HOW, a magazine that explores the business world through a cultural and identity perspective, will devote a special issue to theAssociation Historical Trademarks Italians.

A publishing initiative that stems from the desire to tell new generations about the deep meaning of the Historical Trademark: not just a symbol, but a living heritage made up of tradition, innovation and vision.

Through the language of design, communication and branding, HOW will offer an authentic look at Italian business culture, giving voice to the Association that encompasses companies that have marked, and continue to mark, the productive, creative and social history of our country.

We thank the HOW editorial team for choosing to turn the spotlight on a collective identity that deserves to be known, valued and passed on.

Browse the article on HOW