2030 AGENDA FOR SUSTAINABLE DEVELOPMENT
What concrete initiatives have you already launched or are you planning to address the major ongoing transformations, including the green and ecological transition, digital transformation and sustainability?
“Our approach to sustainability begins with preservation: we conserve historic cars, enhancing their heritage and extending their lifespan through maintenance and restoration. We are also developing a stronger digital presence to communicate and promote our heritage.”
INNOVATION
What recent product or process innovation, or innovative communication project, would you like to highlight in terms of the market advantages it has generated?
“Our approach to innovation is about presenting tradition in a contemporary way, combining the museum experience with the expertise of the workshop and using new communication tools to tell the story of our cars and reach new enthusiasts.”
NEW SKILLS
Based on your experience, what advice would you give to SMEs with a Historic Trademark seeking to bring new skills into their company and integrate them effectively with the family’s younger generations?
“We believe that new skills should complement, rather than replace, the experience of previous generations. Dialogue between tradition, new ideas and modern expertise is essential to help a family business grow and keep its heritage alive.”