{"id":16873,"date":"2026-11-03T17:28:23","date_gmt":"2026-11-03T16:28:23","guid":{"rendered":"https:\/\/marchistorici.com\/2026\/11\/03\/historical-trademarks-mazzetti-daltavilla\/"},"modified":"2026-11-03T17:29:17","modified_gmt":"2026-11-03T16:29:17","slug":"historical-trademarks-mazzetti-daltavilla","status":"publish","type":"post","link":"https:\/\/marchistorici.com\/en\/2026\/11\/03\/historical-trademarks-mazzetti-daltavilla\/","title":{"rendered":"Historical Trademarks &#8211; Mazzetti d\u2019Altavilla"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/marchistorici.com\/wp-content\/uploads\/2026\/02\/mazzetti-d-altavilla.svg\"><img decoding=\"async\" data-src=\"https:\/\/marchistorici.com\/wp-content\/uploads\/2026\/02\/mazzetti-d-altavilla.svg\" alt=\"\" class=\"wp-image-12964 lazyload\" style=\"aspect-ratio:1.4450210332971463;width:207px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Since 1846, <strong>Mazzetti d\u2019Altavilla<\/strong> has been telling a story of aromas, fragrances, and tradition rooted in Italian distillation. Born and raised in the Piedmontese hills, recognized as a UNESCO World Heritage Site, this Historical Trademark has been in business for nearly 180 years, dedicated to showcasing grappa\u2014the quintessential Italian spirit\u2014and promoting the culture of spirits. Seven generations of the same family have preserved and developed this legacy, maintaining a strong connection to their homeland while bringing their creations to national and international markets.<\/p>\n\n<p class=\"wp-block-paragraph\">Mazzetti d\u2019Altavilla\u2019s journey is characterized by its ability to combine the tradition of distillation with a constant focus on market trends. The company\u2019s motto, \u201cTradition and Innovation,\u201d encapsulates a philosophy that guides its production and business decisions, while preserving the values and distinctive traits that connect the company to its roots.<\/p>\n\n<p class=\"wp-block-paragraph\">Over time, alongside young, aged, and reserve grappas, production has expanded to include Italian brandies, liqueurs, and bitters, creating a collection that showcases the diverse expressions of Italian spirits. A central role is reserved for the study of aging techniques and the selection of the finest wood essences, which are fundamental to the maturation of spirits. Among the most significant products is Mazzetti Italian Brandy, aged for a full 35 years.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-03.jpg?lossy=1&strip=1&webp=1\"><img decoding=\"async\" width=\"1024\" height=\"684\" data-src=\"https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-03-1024x684.jpg?lossy=1&strip=1&webp=1\" alt=\"Mazzetti d&#x2019;Altavilla: Italian grappa since 1846 and innovation.\" class=\"wp-image-16870 lazyload\" data-srcset=\"https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-03-1024x684.jpg?lossy=1&strip=1&webp=1 1024w, https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-03-300x200.jpg?lossy=1&strip=1&webp=1 300w, https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-03-768x513.jpg?lossy=1&strip=1&webp=1 768w, https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-03.jpg?lossy=1&strip=1&webp=1 1080w, https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-03.jpg?size=512x342&lossy=1&strip=1&webp=1 512w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/684;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">Ongoing research is one of the key drivers of the company\u2019s growth; in recent years, it has expanded its product lineup by exploring new product categories and consumption opportunities. From the first Mazzetti-branded whiskey to gins, from Turin Vermouth to Amaro Zero, each new creation helps enrich a collection that embraces contemporary trends without compromising on authenticity.<\/p>\n\n<p class=\"wp-block-paragraph\">The company\u2019s commitment to quality is also evidenced by the numerous awards it has received in major national and international competitions dedicated to distilled beverages and spirits. Furthermore, in 2025, Mazzetti d\u2019Altavilla ranked 50th on the list of Italian \u201cLeaders in Innovation,\u201d compiled by <em>Corriere della Sera<\/em> in collaboration with Statista.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to product research, the company focuses on sustainability, thoughtful packaging, and the development of new ways to showcase its spirits\u2014through sensory pairing experiences with food and cocktail recipes\u2014while promoting responsible and mindful consumption.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-02.jpg?lossy=1&strip=1&webp=1\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-02-1024x576.jpg?lossy=1&strip=1&webp=1\" alt=\"Mazzetti d&#x2019;Altavilla: Italian grappa since 1846 and innovation.\" class=\"wp-image-16866 lazyload\" data-srcset=\"https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-02-1024x576.jpg?lossy=1&strip=1&webp=1 1024w, https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-02-300x169.jpg?lossy=1&strip=1&webp=1 300w, https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-02-768x432.jpg?lossy=1&strip=1&webp=1 768w, https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-02-1536x864.jpg?lossy=1&strip=1&webp=1 1536w, https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-02.jpg?lossy=1&strip=1&webp=1 1920w, https:\/\/b2860421.assetcdn.net\/2.0\/2860421\/wp-content\/uploads\/2026\/11\/mazzetti-altavilla-marchio-storico-made-in-italy-02.jpg?size=512x288&lossy=1&strip=1&webp=1 512w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Mazzetti d\u2019Altavilla, a Historical Trademark of Made in Italy since 1846, has been honoring the Piedmontese distilling tradition for seven generations, combining innovation, quality, and the culture of Italian spirits.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">The relationship with the public is central to Mazzetti d\u2019Altavilla, which over the years has developed a network of <strong>Grappa Stores<\/strong> in northwestern Italy. These spaces provide a platform to showcase the culture of Italian spirits and foster an informed approach to learning about and tasting the products.<\/p>\n\n<p class=\"wp-block-paragraph\">This connection to the local area is also reflected in the warm welcome extended at the historic headquarters in Altavilla Monferrato. For several decades, the company has developed a range of<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 1846, Mazzetti d\u2019Altavilla has been promoting Italian grappa, combining seven generations of tradition, innovation, and research in the production of spirits.<\/p>\n","protected":false},"author":2,"featured_media":16869,"comment_status":"closed","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[136],"tags":[211],"class_list":["post-16873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-associates","tag-mazzetti-daltavilla-en"],"_links":{"self":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/16873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/comments?post=16873"}],"version-history":[{"count":0,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/16873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media\/16869"}],"wp:attachment":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media?parent=16873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/categories?post=16873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/tags?post=16873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}