{"id":16302,"date":"2026-09-01T17:07:00","date_gmt":"2026-09-01T15:07:00","guid":{"rendered":"https:\/\/marchistorici.com\/2026\/09\/01\/the-marche-a-land-of-historical-trademarks\/"},"modified":"2026-09-23T17:11:34","modified_gmt":"2026-09-23T15:11:34","slug":"the-marche-a-land-of-historical-trademarks","status":"publish","type":"post","link":"https:\/\/marchistorici.com\/en\/2026\/09\/01\/the-marche-a-land-of-historical-trademarks\/","title":{"rendered":"The Marche: A Land of Historical Trademarks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Association of Italian Historical Trademarks is pleased to sponsor the conference <strong>\u201cLe Marche: Land of Historical Trademarks,\u201d<\/strong> organized by <strong>Confapi Industria Ancona<\/strong>, scheduled for <strong>Thursday, September 24, 2026, from 3:30 p.m. to 6:30 p.m.<\/strong>, at the <strong>Italian Air Force\u2019s Aviation English Training Center in Loreto (AN)<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">This initiative represents an important opportunity for institutions, experts, and businesses to exchange views on the protection, promotion, and development of Historical Trademarks, with a particular focus on the opportunities and tools available to support business competitiveness.<\/p>\n\n<p class=\"wp-block-paragraph\">The meeting will focus on the value of Historical Trademarks as part of the country\u2019s cultural and industrial heritage and as a strategic asset for growth, through an in-depth examination of development prospects and the experiences of local businesses.<\/p>\n\n<p class=\"wp-block-paragraph\">Special attention will be given to the Business Protection Fund, with a presentation by Daniele Straventa, Head of Invitalia\u2019s Business Protection Fund, who will explore the topic:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201cThe New Business Protection Fund: How It Works, Opportunities, and How to Access It Following the 2026 Reform.\u201d<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The presentation will provide an opportunity to learn about the main changes introduced by the recent reform and the tools currently available to businesses.<\/p>\n\n<p class=\"wp-block-paragraph\">The program also includes testimonials from companies and presentations focused on corporate history, to highlight how identity, heritage, and continuity can translate into drivers of development, innovation, and market positioning.<\/p>\n\n<p class=\"wp-block-paragraph\">Participation is free, but registration is required<strong>at<\/strong><strong> <\/strong><strong>by September 23, 2026<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">To participate, you can register at <strong><a href=\"https:\/\/marchistorici.eventbrite.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">marchistorici.eventbrite.it<\/a><\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The <strong><a href=\"https:\/\/www.confapiancona.org\/wp-content\/uploads\/2026\/09\/OK-PROGRAMMA-MARCHI-STORICI-24_09_2026-PDF.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">complete conference program<\/a><\/strong>is available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 24, 2026, in Loreto, the conference \u201cLe Marche: Land of Historical Trademarks\u201d will explore the protection, development, and competitiveness of businesses.<\/p>\n","protected":false},"author":2,"featured_media":16300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[137],"tags":[413],"class_list":["post-16302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-confapi-industry"],"_links":{"self":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/16302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/comments?post=16302"}],"version-history":[{"count":0,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/16302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media\/16300"}],"wp:attachment":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media?parent=16302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/categories?post=16302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/tags?post=16302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}