{"id":15403,"date":"2026-07-02T13:00:22","date_gmt":"2026-07-02T11:00:22","guid":{"rendered":"https:\/\/marchistorici.com\/2026\/07\/02\/historical-trademarks-of-national-interest\/"},"modified":"2026-07-02T14:38:43","modified_gmt":"2026-07-02T12:38:43","slug":"historical-trademarks-of-national-interest","status":"publish","type":"post","link":"https:\/\/marchistorici.com\/en\/2026\/07\/02\/historical-trademarks-of-national-interest\/","title":{"rendered":"Data from the UIBM Report, with updates through 2025, has been published"},"content":{"rendered":"\n

Trends in Filings and Registrations (2021\u20132025)<\/strong><\/h2>\n\n

Source: UIBM Activity Report<\/strong><\/p>\n\n

The following data are taken from the UIBM Activity Report and provide an overview of the trends in applications and registrations in the Special Register of Historical Trademarks of National Interest for the period 2021\u20132025, with 2025 being the most recent year for which data are currently available.<\/p>\n\n

In 2025, applications for inclusion in the Registry exceeded 1,000, reaching a total of 1,131<\/strong>. This figure is consistent with previous years, highlighting the continued interest among Italian companies in having their brands recognized as \u201chistoric.\u201d <\/p>\n\n

All applications submitted in 2025 were submitted exclusively online, which is the only method permitted for accessing the Registry.<\/p>\n\n

Outcomes of Proceedings \u2013 Year 2025<\/strong><\/p>\n\n

\"\"<\/a><\/figure>\n\n

Source: UIBM Activity Report<\/strong><\/p>\n\n

\"\"<\/a><\/figure>\n\n

During 2025, 164 entries<\/strong> were recorded in the Special Register of Historical Trademarks of National Interest, confirming\u2014even for the most recent year for which data is available\u2014the central importance of efforts to protect and promote the historical heritage of Italian companies.<\/p>\n\n

The \u201cHistorical Trademarks\u201d designation continues to be a fundamental tool not only for safeguarding the cultural value and identity of businesses, but also as a strategic lever for competitiveness in national and international markets.<\/p>\n\n

That same year, 24<\/strong> applications were rejected, reflecting a rigorous evaluation process designed to ensure that the requirements for inclusion in the Registry were actually met.<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2025, the Register of Historical Trademarks received 1,131 online applications, resulting in 164 registrations and 24 rejected applications.<\/p>\n","protected":false},"author":2,"featured_media":15401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[137],"tags":[230],"class_list":["post-15403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-uibm-en"],"_links":{"self":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/15403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/comments?post=15403"}],"version-history":[{"count":0,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/15403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media\/15401"}],"wp:attachment":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media?parent=15403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/categories?post=15403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/tags?post=15403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}