{"id":15217,"date":"2026-06-26T14:03:33","date_gmt":"2026-06-26T12:03:33","guid":{"rendered":"https:\/\/marchistorici.com\/2026\/06\/26\/webinar-the-new-business-protection-fund-from-a-protective-measure-to-a-driver-of-growth-for-historical-trademarks\/"},"modified":"2026-06-26T14:38:49","modified_gmt":"2026-06-26T12:38:49","slug":"webinar-the-new-business-protection-fund-from-a-protective-measure-to-a-driver-of-growth-for-historical-trademarks","status":"publish","type":"post","link":"https:\/\/marchistorici.com\/en\/2026\/06\/26\/webinar-the-new-business-protection-fund-from-a-protective-measure-to-a-driver-of-growth-for-historical-trademarks\/","title":{"rendered":"Webinar | The New Business Protection Fund: From a Protective Measure to a Driver of Growth for Historical Trademarks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">July 7, 2026 | 4:00 p.m. | Online<\/p>\n\n<p class=\"wp-block-paragraph\">An event of particular interest to <strong>all companies that hold the<\/strong> <strong>\u201cHistorical Trademark of National Interest<\/strong>\u201d <strong>designation<\/strong> and are listed in the Special Registry of the Ministry of Enterprise and Made in Italy.<\/p>\n\n<p class=\"wp-block-paragraph\">Following the recent approval of the  <strong>Law No. 11 of March 11, 2026, 34<\/strong>, which has significantly expanded the scope of the Business Preservation Fund, the Association of Italian Historical Trademarks is organizing, in collaboration with <strong>Invitalia<\/strong>, an in-depth webinar dedicated to the <strong>new opportunities offered by this program.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The reform marks a significant paradigm shift: the Fund is no longer merely a tool for managing corporate crises, but <strong>has become an instrument of industrial policy designed to support the growth, consolidation, and competitiveness of companies holding Historical Trademarks.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">During the meeting, the main changes introduced by the reform will be explained, along with how the Fund operates and the opportunities currently available both to companies seeking to undertake restructuring and revitalization efforts and to those considering the acquisition of struggling companies within the same production chain.<\/p>\n\n<p class=\"wp-block-paragraph\">Among the topics to be discussed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>the operation and purpose of the Business Protection Fund;<\/li>\n\n\n\n<li>eligibility requirements and procedures;<\/li>\n\n\n\n<li>the new opportunities introduced by Law No. 34\/2026; <\/li>\n\n\n\n<li>business revitalization and restructuring initiatives;<\/li>\n\n\n\n<li>acquisitions of struggling companies by Historical Trademarks;<\/li>\n\n\n\n<li>Procedures for initiating discussions with Invitalia and submitting expressions of interest.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This initiative represents a valuable opportunity for direct dialogue with the Fund\u2019s Manager and will allow companies to gain a deeper understanding of one of the most important tools available today for strengthening Italian supply chains and fostering the growth of Historical Trademarks.<\/p>\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity is-style-wide\"\/>\n\n<h3 class=\"wp-block-heading\">PROGRAM<\/h3>\n\n<p class=\"wp-block-paragraph\">16:00 \u2013 16:10 | Institutional greetings and introduction to the work<br\/><strong>Massimo Caputi<\/strong>, President, Association of Historical Brands of Italy<\/p>\n\n<p class=\"wp-block-paragraph\">4:10 p.m. \u2013 4:40 p.m. | The New Business Protection Fund: How It Works, Opportunities, and How to Access It Following the 2026 Reform<br\/><strong>Francesca Ottier<\/strong>, Head of Funds and Equity Investments, Invitalia<br\/><strong>Daniele Straventa<\/strong>, Head of the Business Protection Fund, Invitalia<\/p>\n\n<p class=\"wp-block-paragraph\">4:40 p.m. \u2013 4:55 p.m. | Q&amp;A with companies<\/p>\n\n<p class=\"wp-block-paragraph\">04:55 PM | Conclusion<br\/><strong>Massimo Caputi<\/strong>, President, Association of Historical Brands of Italy<\/p>\n\n<p class=\"wp-block-paragraph\">Moderator: <strong>Rocco Orefice<\/strong>, General Director, Association of Italian Historical Trademarks<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n<p class=\"wp-block-paragraph\"><strong>PARTICIPATION IS FREE, SUBJECT TO REGISTRATION<\/strong><\/p>\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-15200 forminator-design--material forminator-enclosed forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-15200\" data-uid=\"6aecb18dc12c1\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-15200\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-15200 forminator-design--material forminator-enclosed forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"15200\"\n\t\t\t\t data-color-option=\"default\" data-design=\"material\" data-grid=\"enclosed\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6aecb18dc12c1\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6aecb18dc12c1\" id=\"forminator-field-text-1_6aecb18dc12c1-label\" class=\"forminator-label\">Nome <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_6aecb18dc12c1\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><div id=\"text-17\" class=\"forminator-field-text forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-17_6aecb18dc12c1\" id=\"forminator-field-text-17_6aecb18dc12c1-label\" class=\"forminator-label\">Cognome <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-17\" value=\"\" placeholder=\"\" id=\"forminator-field-text-17_6aecb18dc12c1\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-2\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-2_6aecb18dc12c1\" id=\"forminator-field-text-2_6aecb18dc12c1-label\" class=\"forminator-label\">Azienda <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-2\" value=\"\" placeholder=\"\" id=\"forminator-field-text-2_6aecb18dc12c1\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-7\" class=\"forminator-field-text forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-7_6aecb18dc12c1\" id=\"forminator-field-text-7_6aecb18dc12c1-label\" class=\"forminator-label\">Qualifica <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-7\" value=\"\" placeholder=\"\" id=\"forminator-field-text-7_6aecb18dc12c1\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_6aecb18dc12c1\" id=\"forminator-field-phone-1_6aecb18dc12c1-label\" class=\"forminator-label\">Numero di telefono <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"\" id=\"forminator-field-phone-1_6aecb18dc12c1\" class=\"forminator-input forminator-field--phone\" data-required=\"1\" aria-required=\"true\" autocomplete=\"off\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-row-inside forminator-row-with-confirmation-email\"><div class=\"forminator-col forminator-col-6\"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6aecb18dc12c1\" id=\"forminator-field-email-1_6aecb18dc12c1-label\" class=\"forminator-label\">Indirizzo E-mail <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"Es. rossi@rossi.it\" id=\"forminator-field-email-1_6aecb18dc12c1\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><div class=\"forminator-col forminator-col-6\"><div class=\"forminator-field\"><label for=\"forminator-field-confirm_email-1_6aecb18dc12c1\" id=\"forminator-field-confirm_email-1_6aecb18dc12c1-label\" class=\"forminator-label\">Conferma E-mail <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"confirm_email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-confirm_email-1_6aecb18dc12c1\" class=\"forminator-input forminator-name--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"radio-1\" class=\"forminator-field-radio forminator-col forminator-col-12 \"><div role=\"radiogroup\" class=\"forminator-field\" aria-labelledby=\"forminator-radiogroup-radio-1-6aecb18dc12c1-label\"><span id=\"forminator-radiogroup-radio-1-6aecb18dc12c1-label\" class=\"forminator-label\">Tipologia Azienda<\/span><label id=\"forminator-field-radio-1-label-1\" for=\"forminator-field-radio-1-1-6aecb18dc12c1\" class=\"forminator-radio\" title=\"Socio Associazione Marchi Storici d\u2019Italia\"><input type=\"radio\" name=\"radio-1\" value=\"Socio-Associazione-Marchi-Storici-d\u2019Italia\" id=\"forminator-field-radio-1-1-6aecb18dc12c1\" aria-labelledby=\"forminator-field-radio-1-label-1\" data-calculation=\"0\"   data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Socio Associazione Marchi Storici d\u2019Italia<\/span><\/label><label id=\"forminator-field-radio-1-label-2\" for=\"forminator-field-radio-1-2-6aecb18dc12c1\" class=\"forminator-radio\" title=\"Azienda iscritta al Registro dei Marchi Storici\"><input type=\"radio\" name=\"radio-1\" value=\"iscritto-mimit\" id=\"forminator-field-radio-1-2-6aecb18dc12c1\" aria-labelledby=\"forminator-field-radio-1-label-2\" data-calculation=\"0\"   data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Azienda iscritta al Registro dei Marchi Storici<\/span><\/label><label id=\"forminator-field-radio-1-label-3\" for=\"forminator-field-radio-1-3-6aecb18dc12c1\" class=\"forminator-radio\" title=\"Azienda con 50 anni di attivit\u00e0 non iscritta al Registro dei Marchi Storici\"><input type=\"radio\" name=\"radio-1\" value=\"non-iscritto-mimit\" id=\"forminator-field-radio-1-3-6aecb18dc12c1\" aria-labelledby=\"forminator-field-radio-1-label-3\" data-calculation=\"0\"   data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Azienda con 50 anni di attivit\u00e0 non iscritta al Registro dei Marchi Storici<\/span><\/label><label id=\"forminator-field-radio-1-label-4\" for=\"forminator-field-radio-1-4-6aecb18dc12c1\" class=\"forminator-radio\" title=\"Altro\/Privato\"><input type=\"radio\" name=\"radio-1\" value=\"Privato\" id=\"forminator-field-radio-1-4-6aecb18dc12c1\" aria-labelledby=\"forminator-field-radio-1-label-4\" data-calculation=\"0\"   data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Altro\/Privato<\/span><\/label><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"radio-2\" class=\"forminator-field-radio forminator-col forminator-col-12 \"><div role=\"radiogroup\" class=\"forminator-field\" aria-labelledby=\"forminator-radiogroup-radio-2-6aecb18dc12c1-label\"><span id=\"forminator-radiogroup-radio-2-6aecb18dc12c1-label\" class=\"forminator-label\">La sua impresa \u00e8 interessata a:<\/span><label id=\"forminator-field-radio-2-label-1\" for=\"forminator-field-radio-2-1-6aecb18dc12c1\" class=\"forminator-radio\" title=\"Piano di ristrutturazione e rilancio\"><input type=\"radio\" name=\"radio-2\" value=\"Piano di ristrutturazione e rilancio\" id=\"forminator-field-radio-2-1-6aecb18dc12c1\" aria-labelledby=\"forminator-field-radio-2-label-1\" data-calculation=\"0\"   data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Piano di ristrutturazione e rilancio<\/span><\/label><label id=\"forminator-field-radio-2-label-2\" for=\"forminator-field-radio-2-2-6aecb18dc12c1\" class=\"forminator-radio\" title=\"Acquisizione di impresa in difficolt\u00e0\"><input type=\"radio\" name=\"radio-2\" value=\"iscritto-mimitAcquisizione di impresa in difficolt\u00e0\" id=\"forminator-field-radio-2-2-6aecb18dc12c1\" aria-labelledby=\"forminator-field-radio-2-label-2\" data-calculation=\"0\"   data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Acquisizione di impresa in difficolt\u00e0<\/span><\/label><label id=\"forminator-field-radio-2-label-3\" for=\"forminator-field-radio-2-3-6aecb18dc12c1\" class=\"forminator-radio\" title=\"Approfondimento esplorativo\"><input type=\"radio\" name=\"radio-2\" value=\"Approfondimento esplorativo\" id=\"forminator-field-radio-2-3-6aecb18dc12c1\" aria-labelledby=\"forminator-field-radio-2-label-3\" data-calculation=\"0\"   data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Approfondimento esplorativo<\/span><\/label><label id=\"forminator-field-radio-2-label-4\" for=\"forminator-field-radio-2-4-6aecb18dc12c1\" class=\"forminator-radio\" title=\"Altro\"><input type=\"radio\" name=\"radio-2\" value=\"Altro\" id=\"forminator-field-radio-2-4-6aecb18dc12c1\" aria-labelledby=\"forminator-field-radio-2-label-4\" data-calculation=\"0\"   data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Altro<\/span><\/label><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"consent-1\" class=\"forminator-field-consent forminator-col forminator-col-6  forminator-col-9\"><div class=\"forminator-field\"><label for=\"forminator-field-consent-1_6aecb18dc12c1\" id=\"forminator-field-consent-1_6aecb18dc12c1-label\" class=\"forminator-label\">Privacy <span class=\"forminator-required\">*<\/span><\/label><div class=\"forminator-checkbox__wrapper\"><label id=\"forminator-field-consent-1_6aecb18dc12c1__label\" class=\"forminator-checkbox forminator-consent\"><input type=\"checkbox\" name=\"consent-1\" id=\"forminator-field-consent-1_6aecb18dc12c1\" value=\"checked\" aria-labelledby=\"forminator-field-consent-1_6aecb18dc12c1-label\" aria-describedby=\"forminator-field-consent-1_6aecb18dc12c1__description\" data-required=\"true\" aria-required=\"true\" \/><span class=\"forminator-checkbox-box\" aria-hidden=\"true\"><\/span><\/label><div id=\"forminator-field-consent-1_6aecb18dc12c1__description\" class=\"forminator-checkbox__label forminator-consent__label\"><p>Ho letto e accettato l'<a href=\"https:\/\/marchistorici.com\/privacy-modulo-preadesione\/\">informativa sulla privacy per la registrazione<\/a><a href=\"https:\/\/www.iubenda.com\/privacy-policy\/65064551\" class=\"blc-broken-link\" data-blc-broken=\"1\">.<\/a><\/p><\/div><\/div><\/div><\/div><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-6  forminator-col-3\"><div class=\"forminator-captcha-left forminator-turnstile\" data-theme=\"light\" data-language=\"en-us\" data-sitekey=\"0x4AAAAAABS8-FcgDtTTqQh3\" data-size=\"flexible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\"><span>Invia richiesta registrazione<\/span><span aria-hidden=\"true\"><\/span><\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"daf9cf8cd0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/15217\" \/><input type=\"hidden\" name=\"form_id\" value=\"15200\"><input type=\"hidden\" name=\"page_id\" value=\"15217\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/marchistorici.com\/en\/2026\/06\/26\/webinar-the-new-business-protection-fund-from-a-protective-measure-to-a-driver-of-growth-for-historical-trademarks\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><label for=\"input_10\" class=\"forminator-hidden\" aria-hidden=\"true\">Please do not fill in this field. <input id=\"input_10\" type=\"text\" name=\"input_10\" value=\"\" autocomplete=\"off\"><\/label><\/form><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On July 7, a webinar with Invitalia will highlight the latest developments, eligibility requirements, and opportunities offered by the Business Preservation Fund for Historical Trademarks.<\/p>\n","protected":false},"author":2,"featured_media":15209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-15217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/15217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/comments?post=15217"}],"version-history":[{"count":0,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/15217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media\/15209"}],"wp:attachment":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media?parent=15217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/categories?post=15217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/tags?post=15217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}