{"id":14531,"date":"2026-05-25T10:41:03","date_gmt":"2026-05-25T08:41:03","guid":{"rendered":"https:\/\/marchistorici.com\/2026\/05\/25\/general-assembly-association-of-italian-historical-trademarks-2026\/"},"modified":"2026-09-03T11:31:06","modified_gmt":"2026-09-03T09:31:06","slug":"general-assembly-association-of-italian-historical-trademarks-2026","status":"publish","type":"post","link":"https:\/\/marchistorici.com\/en\/2026\/05\/25\/general-assembly-association-of-italian-historical-trademarks-2026\/","title":{"rendered":"Public General Assembly Association of Italian Historical Trademarks 2026"},"content":{"rendered":"\n

We are pleased to announce that the next General Assembly of the Association of Italian Historical Trademarks will be held on Tuesday, June 23, 2026<\/strong> in Rome, at Acea Heritage – former Salone del Pubblico, Piazzale Ostiense 2.<\/p>\n\n

The meeting will be an important opportunity for discussion and networking among companies united by their commitment to the protection and enhancement of Italian Historical Trademarks.<\/p>\n\n

The day will start at 2:30 p.m. with the private session reserved for Members, dedicated to the execution of the Meeting Agenda.<\/p>\n\n

The public session will be divided into two thematic sessions:SESSION I – FROM MEMORY TO THE REGIONS<\/strong>Launch of the project “National Circuit of Museums and Business Archives of Historical Brands.”<\/em>A space dedicated to the presentation and first launch of the national project aimed at enhancing the museum and archival heritage of the Historical Brands, as a new cultural and tourist infrastructure of the country.SESSION II – FROM HERITAGE TO DEVELOPMENT<\/strong>The Next Generation Driving the Growth of Historical Trademarks<\/em>.A session dedicated to exploring the tools and opportunities for growth, consolidation, and development available to companies that own Historical Trademarks, particularly in light of recent regulatory changes.<\/p>\n\n

The Assembly will be an important opportunity to discuss the role of Historical Trademarks as the country’s cultural, tourism and production heritage, enhancing the link between business memory, territorial attractiveness and new growth and development prospects for Italian historical businesses.<\/p>\n\n

For more information segreteria@marchistorici.com<\/a><\/p>\n\n

\n\n

PROGRAM<\/strong><\/p>\n\n

PRIVATE SESSION RESERVED FOR MEMBERS<\/strong><\/p>\n\n

2:30\u20133:00 p.m. | Welcome Coffee and Member Registration3:00\u20134:00 p.m. | Agenda<\/p>\n\n

\n\n

INVITED PUBLIC SESSION<\/strong><\/p>\n\n

16:00-16:30 | Networking Coffee and Guest Accreditation16:30-19:00 | ModeratorSilvia Marzialetti<\/strong>, journalist Radiocor Il Sole 24 Ore16:30-16:50 | Institutional openingWelcome greetingsIgnazio Vacca<\/strong>, President of the Acea FoundationIntroductory greetingsMassimo Caputi<\/strong>, President of the Association of Historical Brands of ItalyOpening speechAdolfo Urso<\/strong>, Minister of Enterprise and Made in Italy<\/p>\n\n

SESSION I<\/strong>FROM MEMORY TO THE REGIONSLaunch of the \u201cNational Network of Historical Trademarks, Corporate Museums, and Archives\u201d Project<\/strong><\/p>\n\n

4:50 p.m. \u2013 5:00 p.m. | Keynote Speech, \u201cProductive Culture, Regions, and Industrial Tourism: A New Infrastructure for the Country\u201d<\/strong>, Antonio Calabr\u00f2<\/strong>, President of Museimpresa<\/p>\n\n

17:00- 17:10 | Presentation of the project“National Circuit of Historical Brands and Business Museums and Archives”<\/strong>Armando de Nigris<\/strong>, Deputy Vice-President of the Association of Historical Brands of Italy<\/p>\n\n

5:10 PM \u2013 5:40 PM | Round Table\u201cCorporate Museums and Archives: Regional Identity, Attractiveness, and Development\u201d<\/strong>Daniela Brignone<\/strong>, Curator of the Peroni Historical Archive and Beer MuseumAndrea Ciarini<\/strong>, Associate Professor of Sociology of Economic and Labor Processes, Department of Social and Economic Sciences, Sapienza University of RomeMaria Rosaria Napolitano<\/strong>, Professor of Marketing and Strategy, Department of Business and Quantitative Studies, University of Naples \u201cParthenope\u201dAnna Scudellari<\/strong>, President of AICHeM\u2014Italian Association of Corporate Heritage Managers<\/p>\n\n

SESSION II<\/strong>: \u201c: FROM HERITAGE TO DEVELOPMENT\u201dThe Next Generation Driving the Growth of Historical Trademarks<\/strong><\/p>\n\n

17:40-17:50“From protection to development: the new phase of Historical Brands”<\/strong>Amedeo Teti<\/strong>, Head of the Market and Protection Department, Ministry of Enterprise and Made in Italy<\/p>\n\n

5:50 PM\u20136:00 PM | Keynote Speech, \u201cIndustrial Continuity, Supply Chains, and Growth: The New Financial Instrument for the Development of Historical Trademarks\u201d<\/strong><\/strong>,Francesca Ottier<\/strong>, Head of Funds and Investments, Invitalia<\/p>\n\n

6:00\u20136:30 p.m. | Round Table\u201cGrowth, Industrial Continuity, and New Prospects for Historical Trademarks\u201d<\/strong>Alessandro Aquilio<\/strong>, Global Chief Communications Officer, BoltonMichele Costabile<\/strong>, Full Professor of Economics and Business Management (Marketing), Luiss UniversityPierangelo Decisi<\/strong>, President of SIGIT GroupGiuseppe Tripoli<\/strong>, Secretary General of Unioncamere<\/p>\n\n

18:30 | ConclusionAntonio Zacchera<\/strong>, Vice President of the Association of Historical Brands of Italy<\/p>\n\n

Next upHeritage Experience, Guided Tour of Acea Heritage, Networking Cocktail. The Minister of Tourism, Gianmarco Mazzi<\/strong>, is expected to attend.<\/p>\n","protected":false},"excerpt":{"rendered":"

On June 23, 2026 in Rome, the Assembly of Historical Trademarks of Italy will discuss business museums, archives and development.<\/p>\n","protected":false},"author":2,"featured_media":14521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-14531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/14531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/comments?post=14531"}],"version-history":[{"count":0,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/14531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media\/14521"}],"wp:attachment":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media?parent=14531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/categories?post=14531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/tags?post=14531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}