{"id":12480,"date":"2025-12-18T10:00:00","date_gmt":"2025-12-18T09:00:00","guid":{"rendered":"https:\/\/marchistorici.com\/2025\/12\/18\/lurisia-joins-the-association-of-italian-historical-trademarks\/"},"modified":"2026-01-28T16:22:10","modified_gmt":"2026-01-28T15:22:10","slug":"lurisia-joins-the-association-of-italian-historical-trademarks","status":"publish","type":"post","link":"https:\/\/marchistorici.com\/en\/2025\/12\/18\/lurisia-joins-the-association-of-italian-historical-trademarks\/","title":{"rendered":"Lurisia joins the Association of Italian Historical Trademarks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Association of Italian Historical Trademarks is pleased to welcome <strong>Lurisia<\/strong>, recognized as <strong>Historical Trademarks of National Interest on September 23, 2024<\/strong>, to its membership. A brand that has represented excellence and tradition in the Italian water and beverage industry for over a century. <\/p>\n\n<p class=\"wp-block-paragraph\">The history of Lurisia began in <strong>1900<\/strong> with the unexpected discovery by a miner of the spring on Mount Pigna in Piedmont, which is <strong>why its distinctive glass bottle recalls the shape of a lantern.<\/strong> In 1940 the first Spa was opened, followed by the start of bottling in 1950. <\/p>\n\n<p class=\"wp-block-paragraph\">In 2008, the first soft drinks inspired by authentic traditional Italian recipes and attentive to the enhancement of raw materials were born, such as<strong> Chinotto<\/strong>, <strong>Gazzosa, Aranciata <\/strong>and<strong> Acqua Tonica, which were also joined by Aranciata Amara, Aranciata Rossa and Limonata between 2011 and 2019.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In <strong>2019<\/strong>, Lurisia joins the <strong>Coca-Cola<\/strong> family, a move that strengthens its domestic presence but also its projection to foreign markets.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Welcome Lurisia among the Historical Trademarks of Italy!<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.coca-cola.com\/it\/it\/brands\/Lurisia\" target=\"_blank\" rel=\"noreferrer noopener\">For more information<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lurisia joins the Association of Italian Historical Trademarks of National Interest after being recognized as a Historical Trademark of National Interest, confirming its historical value in the Italian water and beverage sector.<\/p>\n","protected":false},"author":2,"featured_media":12128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[136],"tags":[306],"class_list":["post-12480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-associates","tag-lurisia"],"_links":{"self":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/12480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/comments?post=12480"}],"version-history":[{"count":0,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/12480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media\/12128"}],"wp:attachment":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media?parent=12480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/categories?post=12480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/tags?post=12480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}