{"id":10579,"date":"2025-07-15T11:42:23","date_gmt":"2025-07-15T09:42:23","guid":{"rendered":"https:\/\/marchistorici.com\/2025\/07\/15\/agreement-with-the-university-of-rome-tor-vergata-for-training-internships-tourism-strategy-cultural-heritage-and-made-in-italy\/"},"modified":"2025-07-15T11:47:01","modified_gmt":"2025-07-15T09:47:01","slug":"agreement-with-the-university-of-rome-tor-vergata-for-training-internships-tourism-strategy-cultural-heritage-and-made-in-italy","status":"publish","type":"post","link":"https:\/\/marchistorici.com\/en\/2025\/07\/15\/agreement-with-the-university-of-rome-tor-vergata-for-training-internships-tourism-strategy-cultural-heritage-and-made-in-italy\/","title":{"rendered":"Agreement with the University of Rome &#8220;Tor Vergata&#8221; for training internships Tourism Strategy, Cultural Heritage and Made in Italy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TheAssociation of Italian Historical Trademarks is pleased to announce the signing of an agreement with the Master&#8217;s Degree Course in <em>Tourism Strategy, Cultural Heritage and Made in Italy<\/em> of the University of Rome &#8220;Tor Vergata&#8221; &#8211; Macroarea of Humanities.<\/p>\n\n<p class=\"wp-block-paragraph\">The agreement was created with the aim of activating <strong>didactic-curricular internships<\/strong> aimed at male and female students of the Course, to be carried out both at the Association&#8217;s headquarters and at some associated Marchio Storico companies.<\/p>\n\n<p class=\"wp-block-paragraph\">This initiative is part of the Association&#8217;s broader commitment to the enhancement of<strong>Italian industrial heritage<\/strong> and the promotion of <strong>cultural and business tourism<\/strong>, including through projects dedicated to corporate museums, historical archives and territorial circuits linked to Historical Trademarks of Made in Italy.<\/p>\n\n<p class=\"wp-block-paragraph\">We are pleased to initiate this structured dialogue with the academic world and to contribute to the training of new professional profiles in strategic sectors for our country&#8217;s identity and competitiveness.<\/p>\n\n<p class=\"wp-block-paragraph\">The Course aims to train graduates who can:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Interpret the components of historical and artistic heritages as cultural attractors, including within innovative communicational contexts;<\/li>\n\n\n\n<li>Promote the image of the area as a tourist destination by identifying strategies for the development of integrated and sustainable tourism, including at the international level;<\/li>\n\n\n\n<li>Collaborate on the implementation of marketing strategies and plans with reference to different market policies, specific contexts and target segments;<\/li>\n\n\n\n<li>communicate and promote the components of Italy&#8217;s cultural and manufacturing heritages through the analysis of web-marketing plans to spread awareness of the Made in Italy brand as a tourist attractor;<\/li>\n\n\n\n<li>To support the tourism enterprise in finding strategic solutions from social, cultural and economic-business points of view, consistent with market trends and changes;<\/li>\n\n\n\n<li>Propose business plans for the tourism enterprise and implement them correctly.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><strong>Curricular internships can be activated starting next September.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">To learn more about the Degree Course:<br\/><a href=\"https:\/\/web.uniroma2.it\/it\/percorso\/offerta_formativa\/corso\/tourism_strategy__cultural_heritage_and_made_in_italy\">https:\/\/web.uniroma2.it\/it\/percorso\/offerta_formativa\/corso\/tourism_strategy__cultural_heritage_and_made_in_italy<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TheAssociation of Italian Historical Trademarks is pleased to announce the signing of an agreement with the Master&#8217;s Degree Course in Tourism Strategy, Cultural Heritage and Made in Italy of the University of Rome &#8220;Tor Vergata&#8221; &#8211; Macroarea of Humanities. The agreement was created with the aim of activating didactic-curricular internships aimed at male and female students of the Course, to&hellip;<\/p>\n","protected":false},"author":2,"featured_media":10584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-10579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/10579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/comments?post=10579"}],"version-history":[{"count":0,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/posts\/10579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media\/10584"}],"wp:attachment":[{"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/media?parent=10579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/categories?post=10579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marchistorici.com\/en\/wp-json\/wp\/v2\/tags?post=10579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}