HISTORIC BRANDS YOUTH CAMPAIGN 2026
“TOGETHER, WE SHAPE THE FUTURE”
On the occasion of the third edition of the National Made in Italy Day, on 25 March 2026 the Italian Historic Brands Association launched the 2026 Historic Brands Youth Campaign, “Together, We Shape the Future”.
In an increasingly competitive and crowded market, the strength of Historic Brands lies not only in their history, but also in their ability to create networks and build value together.
The campaign tells the story of this collaboration among companies as a collective movement, in which young members become the symbol of a system capable of bringing together experience, ideas and visions to shape, together, the future of Made in Italy.
Through the faces of young entrepreneurs and managers from several companies listed in the Special Register of Historic Trademarks of National Interest, the initiative highlights the uniqueness of these businesses, placing at the center the transfer of skills and know-how, the ongoing dialogue between tradition and innovation, and the increasingly central role of younger generations. It is a narrative that fits within the continuity of Made in Italy, looking to the future without losing sight of its roots.
The campaign is being promoted through the Association’s social media channels and those of the companies involved and, for the first time, it will also be disseminated internationally through the involvement of the diplomatic and consular network of the Ministry of Foreign Affairs and International Cooperation, with the aim of strengthening the international visibility of Historic Brands and promoting the values of Made in Italy beyond national borders.
Giving voice to the campaign are eighteen young Italian entrepreneurs and managers, united by the shared goal of helping build the future of companies that, over time, have become recognized icons of Made in Italy.
- Angelica Faotto – Silcart
- Anna Cento – Cimbali Group
- Edoardo Arecco – Gabetti
- Elisa Belvedere Mazzetti – Mazzetti d’Altavilla
- Federica Morgante – Morgante
- Federico Becattini – Savio Firmino
- Francesco Vena – Lucano 1894
- Gaia Evangelisti – Mazzetti d’Altavilla
- Letizia Roncoroni – Roncoroni
- Luca Cervellione Pallini – Pallini
- Luna Zonfrillo – Mercurio Misura
- Marcello De Nigris – De Nigris 1889
- Matteo Fornasari – Gabetti
- Olimpia Caputi – Terme di Saturnia
- Romilda Roncoroni – Roncoroni
- Susanna Toschi – Toschi
- Tommaso Canella – Canella
- Tommaso Inghirami – Inghirami Company
The campaign includes the publication of eighteen portraits, to be released weekly on the Association’s social media channels and on those of the companies involved. The initiative has received the patronage of the Ministry of Enterprises and Made in Italy and is part of the official activities of the National Made in Italy Day 2026.
The companies belonging to the Italian Historic Brands Association represent both the memory and the future of Made in Italy. If your company has at least 50 years of history, join the Historic Brands. Together, we shape the future.
For more information: segreteria@marchistorici.com, Phone +39 06 045479947
For more information: segreteria@marchistorici.com - Phone +39 06045479947