Webinar “From history to project: how to manage corporate heritage”

Promoted by the Association of Italian Historical Trademarks in collaboration with AICHeM – Italian Association of Corporate Heritage Managers, the webinar “From History to Project: how to manage Corporate Heritage,” scheduled for May 21, 2026 from 11:00 a.m. to 12:00 p.m., is aimed at companies that intend to start a path to enhance the value of their historical heritage, as well as those that have already undertaken initiatives in this area and wish to consolidate and further develop them.

The meeting will offer initial concrete guidance in understanding how to turn corporate history into a true strategic asset through the design and management of archives, corporate museums and coherent narrative content.

Through complementary contributions-strategic, operational and legal-helpful guidance will be provided to address the different stages of the journey, with a focus also on the protection and enhancement profiles of historical materials. The webinar will conclude with a Q&A space dedicated to participants’ questions.

PROGRAM
21/05/2026 11:00 a.m. – 12:00 p.m.

“From history to project: how to manage corporate heritage.”

Opening Greetings
Rocco Orefice, Director General Association of Italian Historical Trademarks

Speakers
Anna Scudellari, President AICHeM – Italian Association of Corporate Heritage Managers
“Recognizing and Managing Heritage as a Strategic Asset”

Anna Cento, MUMAC Curator and AICHeM Member.
“Beyond celebration: building a corporate legacy. MUMAC case study.”

Silvia Mosca, IP lawyer at Barzanò & Zanardo
“Heritage as an asset: legal risks and enhancement opportunities”

Q&A

Participation is free after registration.